Creative Lead, Copy

Job not on LinkedIn

🔥 2 minutes ago

🌐 United States, Canada, +2 more countries – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote 🇲🇽 Mexico – Remote 🇬🇧 United Kingdom – Remote

🏄 California, Florida, +3 more states – Remote

🏄 California – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote

💵 $120k - $130k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction • Provide senior-level creative judgment for fast-moving, digital-first work tied to business outcomes • Help shape creative requests, identify stronger creative angles, and translate strategic inputs into clear, compelling, differentiated assets • Represent creative in strategic new-business and portfolio-sales opportunities • Build speculative and portfolio creative • Support campaign-style case studies that drive account growth and new revenue • Own the idea, message, and creative direction before production begins • Create the foundation for Directive’s strategic creative approach • Turn briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing • Partner with designers by providing strong concepts and copy direction • Audit creative requests, briefs, workflows, pitch materials, and performance creative examples • Develop campaign creative brief templates tied to Moments that Matter / Stratos • Identify priority use cases for the new campaign model • Run briefs through insight, hypothesis, concept, copy direction, production handoff, launch, and learning • Develop creative territories, messaging angles, campaign copy, and testing recommendations • Support new-business, strategic account, and portfolio-sales opportunities with speculative or campaign-style creative • Establish a creative review rhythm focused on concept quality, message clarity, testability, and business relevance • Define a message/proof library and taxonomy for compounding campaign learnings • Establish a repeatable creative testing rhythm: hypothesis → variant → data → decision

🎯 Requirements

• 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment • Portfolio showing range across brand work and performance creative, including a visual system built and an ad campaign that drove measurable results • Experience developing campaigns from concept through execution • Ability to maintain and evolve brand standards across multiple channels • Understanding of creative strategy and storytelling • Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts • Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings • Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement • Ability to partner with production designers, paid media strategists, Account Directors, Growth, and Sales • Comfort operating in ambiguity and shaping incomplete briefs • Knowledge of digital marketing and social media • Knowledge of UX/UI design • Knowledge of content strategy • Familiarity with Adobe Creative Cloud • Familiarity with AI-assisted creative tools and emerging technologies • Familiarity with A/B testing and CRO tools such as Optimizely, Unbounce, Crazy Egg, or equivalent • Heavy reliance on and comfort with generative AI • Current, permanent work authorization in the country of employment • Reliable setup, high-speed internet, and professional working environment capable of running Adobe Creative Suite and video production software • Ability to remain stationary for extended periods and operate design and video software on Mac or PC • Ability to consistently observe and interpret written and verbal communication

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents • Access to certified therapists through Spring Health • Headspace membership • Physical therapy through Omada • Fertility support through Carrott • Aaptiv virtual workouts • Complimentary One Medical membership for primary and virtual care • Unlimited PTO with a 2-week minimum • Paid company holidays • Birthday off • End of Year Recharge, closed December 24–January 1 • Paid parental leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure • Remote-first, 100% virtual work from home • Global team collaboration and established operations in Canada, Mexico, and the UK