Performance Marketing Strategist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $70k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Oversee and lead a collection of Paid Media accounts • Serve as direct support to client contacts • Communicate weekly with vendors or operational partners regarding assigned tasks, work quality, and improvements • Drive referrals through client relationships and professional networks • Build quarterly client strategies • Create, maintain, and optimize paid media budgets across multiple channels • Understand client positioning and unique value propositions • Confirm accurate lead routing within a CRM • Understand the value of Programmatic campaigns • Manage personal productivity and utilization • Work directly with the Associate Director to achieve internal and client goals • Execute and optimize PPC campaigns across Google Ads, Facebook Ads, and LinkedIn Ads using keyword research, ad copywriting, and audience targeting to maximize ROI • Manage approximately five mid-tier and enterprise accounts • Meet and exceed department-level OKRs, including client growth and goal attainment • Build client trust and relationships that drive renewals • Cross-sell services aligned with client goals • Communicate results to client contacts and executives • Make strategic decisions regarding account direction

🎯 Requirements

• 3+ years experience working at a performance/digital marketing agency • Experience working specifically with B2B SaaS/tech clients in an agency setting • Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others • Proficiency in advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms • Ability to drive results and measure via OCT • Proven and measurable success with mid-market or enterprise accounts • A unique perspective on how to drive value for SaaS • Ability to translate and articulate strategy and tell stories with data • Ability to organize, prioritize and manage multiple projects simultaneously • Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations • Travel to visit clients approximately once per year, per client or as needed • Must permanently reside in the United States • Must have established and current authorization to work in the United States

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents • Access to certified therapists through Spring Health • Headspace membership • Gympass • Unlimited PTO (2-week minimum) • Paid Company Holidays • Your Birthday Off • End of Year Recharge (Closed December 24 - January 1) • Paid Parental Leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure • Annual Anniversary Trip to Newport Beach, CA • Remote work from anywhere in the US • Option to use state-of-the-art offices in Irvine, California • PC or Mac available • Reasonable accommodations for qualified individuals with disabilities