Senior Content Strategist

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $92k - $105k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Distributor Wire & Cable

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2008

🤝 B2B

📦 Logistics

🏗️ Construction

B2B • Logistics • Construction

Distributor Wire & Cable is a U. S. -based specialty master distributor of wire and cable that sells exclusively to wholesale electrical distributors. It maintains a nationwide network of customer distribution centers and inventory, offers a broad product catalog (industrial, commercial, residential, and utility cables including armored, tray, medium-voltage, VFD, portable mining cords, thermocouple, coax, Cat, fire alarm, and more), and provides value-added services such as striping, dyeing, twisting, bundling, custom printing, cut-to-length orders, same-day shipping, 24/7 emergency service, and a fastQuote online quoting portal. DWC emphasizes B2B partnerships, rapid fulfillment (1–2 day shipping to most of the U. S. ), high accuracy, and specialty cable expertise from its team of over 200 cable specialists.

📋 Description

• Own and evolve content strategy across digital and physical channels • Set audience, topic, channel, and investment priorities • Develop content across social, email, video, and other channels • Own DWC's organic search and AI-search (GEO) strategy • Select keyword clusters and build topical authority • Manage on-page SEO and route technical issues to the web vendor • Measure performance using Ahrefs, Google Search Console, and GA4 • Own sales-enablement content for representatives and distributor customers • Convert product detail and voice-of-customer insights into usable sales materials • Train sales representatives and educate the market • Use self-service and syndicated content platforms • Oversee brochures, decks, catalogs, approval workflows, and content sunsetting • Brief and direct design and video agencies/vendors • Perform light, rapid in-house design • Maintain brand coherence across internally, AI-, and agency-produced content • Manage end-to-end publishing and CMS maintenance • Write and track press releases as needed • Track performance against pipeline and business outcomes • Present ROI and impact findings to leadership

🎯 Requirements

• Sales enablement experience: turning technical product detail into materials a sales team can use effectively with customers, and teaching the why to both reps and the market • Background in instructional or educational content • Ability to teach sales and market audiences with distinct goals • Governance experience: establishing approval workflows and sunsetting outdated materials • Agency background preferred • Proficiency with Ahrefs or SEMrush and similar marketing analytics tools are preferred • Strategic, data-driven content and channel strategy experience • Proven experience owning SEO and AI-search (GEO) strategy, including topical authority, prioritization, and measurement with Ahrefs, Semrush, Google Search Console, and GA4 • Fluent in frontier AI, specifically Claude • Strong multi-channel instincts across social, email, and video • Strong visual judgment and proficiency in Canva, Adobe, or Figma • Expertise in content production workflows from briefing to QA and publishing • Ability to solve problems independently and proactively • Ability to manage competing priorities and multi-project timelines • Must be able to pass a background check and drug screen • Must be authorized to work in the United States without requiring employer sponsorship

🏖️ Benefits

• Medical, Dental, Vision Insurance • Company paid Life • Voluntary life, short- and long-term disability • 401k • Excellent time off options • Caring family • The work that you do matters • Bonus based on degree of experience