Director, Marketing Operations

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🔴 Lead

⚙️ Marketing Operations

👻 Ghost score 10%

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Diversified

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1993

🏢 Enterprise

📱 Media

🔐 Security

💰 Private Equity Round - Diversified Systems on 2022-12

Enterprise • Media • Security

Diversified is a global systems integrator and experiential technology services firm that designs, builds, integrates, and supports immersive audio-visual and digital experience environments across venues such as broadcast facilities, stadiums and arenas, corporate offices, classrooms, healthcare spaces, retail stores, houses of worship, and live performance venues. Their offerings include audio-visual systems, digital signage, electronic security, IPTV, immersive experiences, media production and supply chain, meeting and collaboration solutions, and smart workplace technologies, together with lifecycle services like strategy & design, financing, build & integrate, proactive monitoring, managed support, staffing for live events, and cybersecurity. Diversified serves enterprise and public-sector clients — including broadcast media, sports and live events, education, healthcare, government, retail, and large corporate customers — and partners with technology vendors such as Microsoft, Cisco, Crestron, Sony, and others to deliver large-scale, managed technology ecosystems.

📋 Description

• Build and scale the operational foundation powering Diversified's marketing organization and demand generation engine • Oversee marketing technology, demand generation operations, analytics, reporting, project management, and process optimization • Lead the strategy, administration, governance, and optimization of the marketing automation platform and broader marketing technology ecosystem • Develop and maintain scalable marketing operations processes, workflows, and governance standards • Drive continuous improvement initiatives enhancing marketing effectiveness, efficiency, and scalability • Ensure seamless integration between marketing systems, CRM platforms, and revenue operations processes • Design and scale lead management processes, lifecycle programs, campaign operations, and marketing automation capabilities • Build operational frameworks supporting demand generation, account-based marketing, and revenue marketing programs • Partner with sales and revenue teams to optimize lead flow, conversion, and pipeline contribution • Establish performance measurement frameworks, attribution models, dashboards, and executive reporting • Own website, campaign, and digital analytics across marketing channels • Develop KPI reporting and insights enabling data-driven decision making • Deliver executive-level visibility into marketing performance, pipeline contribution, and ROI • Lead and develop a global team responsible for marketing operations, automation, analytics, reporting, and project management • Foster operational excellence, accountability, collaboration, and continuous learning • Manage priorities, resources, and team performance to support business objectives • Administer the marketing operations budget and support financial planning, reconciliation, and optimization • Collaborate with Marketing, Sales, Revenue Operations, Finance, and IT to align systems, processes, and business goals • Evaluate and recommend technology investments supporting organizational growth and marketing effectiveness

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field • 7+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, Demand Generation Operations, or related B2B marketing leadership roles • Demonstrated experience managing marketing technology platforms and marketing automation systems • Strong analytical, reporting, and performance measurement capabilities • Experience leading cross-functional initiatives and operational transformation projects • Proven ability to build scalable processes, systems, and frameworks that support business growth • Preferred: Deep expertise with HubSpot administration, automation, reporting, workflow development, and platform optimization • Preferred: Experience integrating marketing automation platforms with CRM and sales technology ecosystems • Preferred: Strong understanding of B2B demand generation, lifecycle marketing, funnel optimization, and revenue attribution • Preferred: Experience leading distributed or global teams • Preferred: Advanced skills in dashboard development, KPI management, executive reporting, and digital analytics • Preferred: Experience working closely with sales organizations and revenue operations teams • Preferred: Exceptional communication, stakeholder management, and organizational leadership skills