Digital Marketing Manager

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Docker, Inc

WebsiteLinkedInAll Job Openings

51 - 200 employees

💰 $105M Series C on 2022-03

At Docker, we simplify the lives of developers who are making world-changing apps. Docker helps developers bring their ideas to reality by conquering the complexity of app development. We simplify and accelerate workflows with an integrated development pipeline and application components. Actively used by millions of developers around the world, Docker Desktop and Docker Hub provide unmatched simplicity, agility and choice.

📋 Description

• Own Docker’s paid media strategy and execution across paid search, paid social, display, and programmatic, with LinkedIn and Google as primary channels, tied to quarterly pipeline and efficiency targets rather than lead volume. • Own audience and ABM targeting end to end: first-party and install-base audiences, matched target-account lists, function, seniority, and title targeting, suppression, and retargeting, all aligned to Docker’s enterprise ICP. • Own the measurement and attribution model: platform conversion tracking (LinkedIn Insight Tag and CAPI, Google Enhanced Conversions), offline conversion import, and closed-loop reporting through Salesforce so spend maps to sourced and influenced pipeline. Report on pipeline quality, not cost per lead alone. • Own paid search directly: ad-group and keyword architecture, negative-keyword discipline, bid strategy, and spend efficiency, including not paying for terms Docker already ranks for organically. • Own budget allocation and return on ad spend across channels, with continuous testing and reallocation toward the best-performing programs and disciplined pausing of what is not working. • Own landing-page and conversion-path quality in partnership with Web and Marketing Operations: campaign-specific destinations, working forms and CTAs, and A/B testing of creative, audiences, and pages. • Serve as the strategic point of contact for Docker’s paid media agency. Set direction, briefs, GTM context, ICP, and audiences; QA the work; and hold the agency accountable to results. • Partner with Integrated Campaigns and Product Marketing to land Tier 01 product launches and ABM programs through paid, with the right assets, messaging, and destinations for each audience and buying stage. • Build and maintain performance dashboards using advanced attribution, and own paid media reporting and QBRs for Growth Marketing and marketing leadership. • Keep paid programs current with Docker’s product evolution and positioning, refreshing or retiring creative and offers as the portfolio and messaging change. • Partner with Marketing Operations on tracking, lead routing, and data integrity across all paid programs.

🎯 Requirements

• 5+ years in B2B paid media, performance marketing, or digital demand generation, ideally at a PLG and sales-led SaaS company. • Hands-on expertise building and optimizing LinkedIn Ads and Google Ads (Search) at scale across multiple paid channels. Reddit, display, or programmatic experience is a plus. • Deep experience running paid media across multiple regions (NAMER, EMEA, and APAC): geo-targeting, region-specific audience strategy, and localized campaigns that perform in-market. This is a must-have for the role. • Demonstrated ownership of pipeline and efficiency targets, not activity or cost-per-lead metrics alone. You can walk us through spend you ran and show how it mapped to sourced and influenced pipeline. • Proven experience building and owning a structured channel and experimentation framework: clear hypotheses, clean test design, statistically sound reads, and budget reallocation based on results. • Strong measurement and attribution skill: closed-loop Salesforce reporting, offline conversion import, platform conversion APIs, and the judgment to tell real pipeline quality from vanity volume. • ABM targeting experience: matched account lists, first-party audiences, function, seniority, and title targeting, suppression, and account-engagement reporting. • Agency management experience. You set direction, give the agency what it needs to succeed, and QA the output rather than hand the function off. • Comfortable owning paid search directly, not only paid social. • Fluency with the modern paid and measurement stack: Salesforce, marketing automation (e.g., Marketo or HubSpot), an ABM platform (e.g., 6sense), and GA4. • Developer-adjacent or technical audience experience preferred, and experience at a fast-growing AI company is a strong plus. Background in containers, cloud infrastructure, AI, or open source is an advantage. • A builder-operator who owns the strategy and stays close enough to the account to know what is landing and what needs to change.

🏖️ Benefits

• Freedom & flexibility; fit your work around your life • Designated quarterly Whaleness Days plus end of year Whaleness break • Home office setup; we want you comfortable while you work • 16 weeks of paid Parental leave (after 6 months of employment) • Technology stipend equivalent to $100 USD net/month • PTO plan that encourages you to take time to do the things you enjoy • Training stipend for conferences, courses and classes • Equity; we are a growing start-up and want all employees to have a share in the success of the company • Docker Swag • Medical benefits, retirement and holidays vary by country • Remote-first culture, with offices in Seattle and Paris