Freelance Creative Strategist – Performance & UGC Ads

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DOONAILS - We're hiring!

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

💄 Beauty

🛍️ eCommerce

🛒 Retail

Beauty • eCommerce • Retail

DOONAILS is a beauty startup focusing on innovative nail care products. They offer a variety of nail solutions including Dipping Powder, Soft Gel Press Ons, and Gel Strips, catering to different preferences and needs for nail enhancement. The company emphasizes a profitable and easy-to-use approach to manicures, promoting creativity and individual style while ensuring high-quality results that last up to three weeks. DOONAILS operates both online and in physical retail locations, with an attractive rewards program to foster customer engagement.

📋 Description

• Develop ad concepts with strong, varied hooks for performance/UGC ads on Meta and TikTok Shop • Write creative briefs in Notion for video editors, usually with 1–3 script variants and hook plus body per project • Produce approximately 3–5 briefs per week, with volume trending upward • Review finished edits and provide concrete, actionable feedback via Frame before approval/upload • Create final ad namings according to the Doonails naming table and run upload checks on finished ads • Evaluate running and completed ads using the hit-rate framework and Klar attribution • Extract fresh learnings from ad performance data and apply them to new concepts • Track formats, trends, and competitor ads for concept development • Bring proactive strategic ideas to improve performance • Help launch TikTok Shop in the US and Germany with native, strategically grounded concepts • Take briefing volume off the existing Creative Strategy team and shorten feedback and production cycles

🎯 Requirements

• Proven experience as a Creative Strategist or Performance Marketer in ad concepting for Meta, ideally also TikTok or TikTok Shop • Strong understanding of hook psychology, thumb-stop rate, and performance-marketing mechanics • Very strong writing skills • Ability to create clear, concrete, actionable creative briefs for video editors • Experience giving constructive, specific feedback on finished video ads • Independent, proactive working style with strategic thinking • Ability to read ad performance data and translate it into new, better concepts • Solid English is required for US content • German is a strong plus

🏖️ Benefits

• Competitive pay, tailored to your qualifications and experience • A true ownership role with a high degree of trust and room to shape things your way • Growth potential: take on responsibility and bring your ideas directly to the table