Demand Generation Marketing Manager

🕒 October 14

🇨🇦 Canada – Remote

💵 $122.9k - $144.6k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

👻 Ghost score 0%

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Dotmatics

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Dotmatics is an AI-powered scientific intelligence platform that specializes in data management and workflow automation specifically for multimodal scientific discovery. It facilitates adaptive lab workflows, enhances collaboration across various scientific disciplines, and integrates advanced predictive analytics to accelerate research and development. With a suite of products, including solutions for bioinformatics, cheminformatics, and flow cytometry, Dotmatics supports researchers in making informed decisions, streamlining operations, and driving innovation in drug discovery and materials science.

📋 Description

• Build and run multi-channel campaigns across email, paid media, partner advertising, and inbound, including AI-driven search • Own the paid media budget and decide where to invest and what to test • Build relationships with agencies, vendors, and media partners • Develop digital programs around events before, during, and after the event • Turn positioning and messaging into campaign assets and content for target personas • Own the demand funnel end to end • Analyze conversion at each funnel stage and understand deal lifecycles • Build reporting and forecasting to identify efficiency and output improvements • Collaborate across the marketing team to launch campaigns • Share data-driven insights to iterate and grow campaigns

🎯 Requirements

• 8+ years in a role where demand generation and science intersect, such as B2B marketing to scientific businesses • At least 3 years of experience with Salesforce • At least 1 year of experience with Pardot • Scientific grounding to communicate credibly with technical audiences • Understanding of how research moves from discovery to market and what scientists care about • Experience working with subject matter experts • Degree, laboratory experience, or years working with a company that serves scientists, such as a tools, instrumentation, or software vendor • 2 or more years of reporting and dashboard-building experience • Strong command of email and paid media • Fluency in channels such as LinkedIn, Google, and G2 • Experience with partner advertising is valuable • Generative AI fluency • Marketing vendor evaluation skills • Ability to work independently and collaboratively

🏖️ Benefits

• Private Healthcare • Company Pension Plan • Wellness Benefits (Mental Health Apps and Fitness Perks) • Variable pay may be available for certain positions

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