SEO Specialist

Job not on LinkedIn

🔥 16 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $25 - $30 / hour

⏰ Full Time

🟢 Junior

📈 SEO Marketing

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Double Care ABA

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

👥 B2C

Healthcare • B2C

Double Care ABA is a multi-state provider of Applied Behavior Analysis (ABA) therapy focused on children on the autism spectrum. Since 2019 the company has provided in-home and clinic-based, technology-supported, individualized ABA programs, reporting 500k+ hours serviced, 600+ therapists, and thousands of families served. Double Care works with insurance providers, offers free consultations with licensed BCBAs/LBAs, runs community events and social-skills groups, and emphasizes diversity and inclusive care across numerous U. S. locations (NY, NJ, FL, GA, VA, MD, PA, NC).

📋 Description

• Develop and execute a comprehensive SEO strategy focused on generating qualified leads and increasing new client enrollments. • Perform comprehensive technical SEO audits and implement recommendations to improve website health, crawlability, indexing, Core Web Vitals, and overall search performance. • Conduct keyword research and search intent analysis focused on ABA therapy, autism services, and local healthcare searches throughout Virginia. • Optimize website content, landing pages, and service pages for both search engines and conversions. • Develop and execute local SEO strategies to improve visibility across multiple Virginia service areas. • Optimize and manage Google Business Profiles to increase local search rankings and phone inquiries. • Build and maintain high-quality backlinks through ethical (white-hat) outreach and digital PR strategies. • Monitor competitor SEO strategies, backlink profiles, keyword rankings, and content performance to identify growth opportunities. • Develop and execute AI SEO strategies, including optimizing content for AI-powered search experiences and generative search platforms while staying current with evolving search engine algorithms. • Collaborate with internal teams to implement SEO best practices on Webflow, ensuring technical and on-page optimization is maintained. • Manage website updates, SEO improvements, redirects, metadata, schema markup, and landing page optimization within Webflow. • Track keyword rankings, organic traffic, conversions, lead generation, and ROI using: Google Analytics 4 (GA4) Google Search Console Looker Studio Ahrefs, SEMrush, or similar tools. • Create SEO-focused content strategies, blog calendars, and landing pages that support both organic rankings and lead generation. • Produce monthly reports highlighting SEO performance, client acquisition metrics, competitor insights, and recommendations for continuous improvement.

🎯 Requirements

• 1-3 years of experience in SEO • Experience managing and optimizing websites built on Webflow • Strong technical SEO knowledge, including site architecture, structured data, Core Web Vitals, crawl optimization, indexing, and schema markup. • Experience developing and executing local SEO campaigns for multi-location businesses. • Experience with AI-driven SEO strategies and an understanding of how AI-powered search engines and generative search influence rankings and content visibility. • Proven experience conducting competitor analysis and translating insights into actionable SEO strategies. • Strong understanding of conversion rate optimization (CRO) and how SEO contributes to business growth. • Excellent analytical, problem-solving, and communication skills.