Demand Generation Lead

🕒 September 9

🌵 Arizona, California, +6 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote 🐊 Florida – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🎣 Lead Generation

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Dovetail

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

💰 $63M Series A - Dovetail on 2022-01

SaaS • Artificial Intelligence • B2B

Dovetail is a SaaS platform that centralizes customer feedback and uses AI to analyze calls, tickets, surveys, interviews, and reviews into searchable insights, dashboards, reports and automated workflows. It provides AI-powered features — including classification, chat-based querying, document generation, dashboards, and agents — to help product, CX, and research teams turn feedback into prioritized work, roadmaps, and measurable business impact. Dovetail targets B2B and enterprise customers and emphasizes integrations, security and compliance (SOC 2, ISO 27001, HIPAA, GDPR) to support large organizations.

📋 Description

• Own the enterprise demand plan, including audiences, account segments, offers, campaign calendar, targets, and budget • Build integrated campaigns across paid media, web, email, events, and sales outreach • Run account-based marketing programs by selecting accounts, mapping buying groups, identifying signals, and developing tailored programs • Create expansion demand within existing enterprise customers • Participate in pipeline reviews and account planning • Provide sellers with clear follow-up plans and use deal feedback to improve programs • Build, measure, and scale an AI-powered demand engine • Own demand-generation tools, workflows, prompts, and automation • Partner with Engineering on internal marketing tools and with Revenue Operations on performance tracking • Convert successful initiatives into repeatable programs and discontinue activity that does not create opportunities

🎯 Requirements

• Based in California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, or Florida • Hands-on experience with modern AI tools such as Claude or ChatGPT • Experience improving AI workflows, agents, and prompts • Comfortable owning the demand generation stack end to end • Experience partnering with Engineering and Revenue Operations to ship internal tools, integrations, and automation • Experience in B2B SaaS demand generation, account-based marketing, or growth • Record of creating new-business and expansion pipeline through complex sales cycles • Knowledge of account selection, buying-group research, intent signals, personalization, and Marketing/Sales orchestration • Hands-on experience auditing funnels, building audiences, writing briefs, launching programs, and analyzing results • Understanding of funnel economics and measuring sales acceptance, opportunity progression, pipeline, and revenue • Ability to collaborate across Sales, Customer Success, Product Marketing, Revenue Operations, Data, Engineering, Creative, Web, and Growth • Existing practice of embedding AI into day-to-day work

🏖️ Benefits

• Equity for everyone: competitive base salary plus options • Flexible remote setup for the US team • Doveclub team connection and regular team bonding • Flexible L&D and wellness benefits • $3000 L&D allowance or up to $1000 wellness allowance • Four weeks of accrued leave • Floating public holidays • Gifted bonus Kit Kat days throughout the year • Up to four weeks per year working from anywhere in the world • 20 weeks parental leave for primary caregivers • 12 weeks parental leave for secondary caregivers • Return-to-work support • Additional four weeks off after four years • Comprehensive health, dental, vision, and 401(k) benefits through Sequoia