Manager, iGaming Operations – Personalization

🔥 6 minutes ago

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DraftKings Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🎲 Gambling

🎮 Gaming

👥 B2C

Gambling • Gaming • B2C

DraftKings Inc. is a digital sports entertainment company operating a leading online sportsbook, daily fantasy sports, and casino platform that delivers real-money betting and gaming experiences via web and mobile apps. It combines sports data, analytics, and content to engage fans, provides marketing and VIP/loyalty programs, and maintains global teams across engineering, product, compliance, and customer experience while emphasizing responsible gaming.

📋 Description

• Define and execute the strategy for personalized player experiences across our Casino and Golden Nugget brands. • Own the performance of the on-site player journey by establishing key performance indicators. • Develop and evolve merchandising strategies using customer segmentation and lifecycle insights. • Partner with the Product, Data Science, Analytics, Engineering, and Revenue Operations teams. • Lead a rigorous experimentation strategy by identifying opportunities and scaling successful experiences. • Collaborate with cross-functional teams to create seamless cross-platform customer experiences. • Shape the future of the casino experience by bringing new capabilities to market.

🎯 Requirements

• Bachelor's degree in Business, Economics, Marketing, Data Science, Engineering, or a related field. • At least 5 years of experience in iGaming, online gaming, or another digital consumer business. • Strong understanding of casino operations, lobby strategy, and customer engagement. • Proven experience developing personalization, merchandising, or customer experience strategies. • Strong analytical and strategic problem-solving skills. • Experience partnering across Product, Analytics, Data Science, Engineering, and Operations teams. • Excellent communication and stakeholder management skills.

🏖️ Benefits

• Bonus • Equity • Benefits as applicable