Senior Social Marketing Associate

🔥 7 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $66.9k - $83.6k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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DraftKings Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🎲 Gambling

🎮 Gaming

👥 B2C

Gambling • Gaming • B2C

DraftKings Inc. is a digital sports entertainment company operating a leading online sportsbook, daily fantasy sports, and casino platform that delivers real-money betting and gaming experiences via web and mobile apps. It combines sports data, analytics, and content to engage fans, provides marketing and VIP/loyalty programs, and maintains global teams across engineering, product, compliance, and customer experience while emphasizing responsible gaming.

📋 Description

• Concept, design, publish, and track engaging content across platforms like Instagram, TikTok, X (Twitter), Discord, etc. ensuring it aligns with our goals and audience. • Create original, platform-first content including graphics, short-form video, clips, carousels, and interactive experiences that bring sports, entertainment, and internet culture to life. • Use trend insights, audience sentiment, and cultural cues to inform content strategy, join the conversation, and deepen brand connection. • Write sharp, on-brand copy that captures attention, sparks engagement, and reflects the tone of sports, entertainment, and internet culture. • Partner with internal teams to align on campaigns and creative direction, while using performance insights to optimize and evolve content. • Turn real-time sports moments, breaking news, trends, and audience conversations into timely, visually compelling content.

🎯 Requirements

• At least 2 years of experience creating and managing social content and community engagement, ideally within sports, entertainment, or a fast-paced digital environment. • Strong hands-on experience creating social content using graphic design and video editing tools (e.g., Adobe Creative Suite, Premiere Pro, Photoshop, After Effects, Canva, CapCut, or similar). • A strong understanding of social platform best practices, audience behavior, and what drives engagement in real time. • Excellent writing skills and a strong understanding of voice, storytelling, and cultural trends. • Willingness to be available on nights or weekends to create and publish real-time content during peak moments.

🏖️ Benefits

• bonuses • equity and benefits as applicable