Senior Marketing Manager, Marketing Strategist

Job not on LinkedIn

🔥 0 minutes ago

🏄 California, Illinois, +1 more states – Remote

🏄 California – Remote 🌽 Illinois – Remote 🔔 Pennsylvania – Remote

💵 $100k - $120k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Brown & Brown Insurance

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1939

💸 Finance

Finance • Insurance

Brown & Brown Insurance is one of the largest independent insurance brokerages globally, providing a comprehensive range of risk management solutions. Established in 1939, the company offers personal and business insurance, employee benefits, and various national programs. Brown & Brown is committed to diversity, inclusion, and belonging, fostering a culture that values talent and experience. With over 500 locations, the company is well-positioned to meet the diverse needs of its clientele and is listed on the New York Stock Exchange under the ticker BRO. The firm's strategic focus on mergers and acquisitions highlights its disciplined growth strategy.

📋 Description

• Design, execute, and track email campaigns targeting broker and agency partners; develop content for product spotlights, renewal communications, and market updates. • Manage broker segmentation across individual sales rep and broad distribution list channels; build a feedback loop with sales and underwriting to refine messaging and measure engagement. • Produce and maintain a library of broker-facing assets: quarterly communications, collateral (i.e., monthly Wins of the Month and sell-sheets), partner presentations, claims and loss insights, and process guides. • Support the development of go-to-market content for new product launches, brand updates, and partnership engagement campaigns by translating complex program details into clear, compelling materials. • Audit, clean, and maintain partner and contact records in our CRM, ensuring accuracy of agency/broker data, contact information, and segmentation tags. • Develop and document partner segmentation rules to ensure the right content reaches the right distribution partners.

🎯 Requirements

• 8+ years of experience in marketing, content, or communications; writing samples required. • Experience with marketing project management platforms (i.e., Wrike), email marketing platforms and CRM tools; Canva and/or Adobe Creative Suite proficiency. • Strong command of Microsoft Office Suite; familiarity with LinkedIn content strategy and B2B social media management. • Ability to read marketing performance data and draw actionable conclusions. • Background in commercial insurance, financial services, B2B professional services, or a similarly complex industry, but it is not a prerequisite. • Experience building insurance broker or agent-facing sales enablement content.

🏖️ Benefits

• Health Benefits : Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance • Financial Benefits : ESPP; 401k; Student Loan Assistance; Tuition Reimbursement • Mental Health & Wellness : Free Mental Health & Enhanced Advocacy Services • Beyond Benefits : Paid Time Off, Holidays, Preferred Partner Discounts and more.