Lifecycle Marketing Lead

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Prosper

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2021

🤝 B2B

📚 Education

🌍 Social Impact

B2B • Education • Social Impact

Prosper is a community initiative focused on transforming Birmingham by creating a more inclusive and equitable economy. Founded in 2021, Prosper collaborates with various stakeholders to implement strategies aimed at job creation, preparation, and access, thereby supporting local startups and small businesses in the health, tech, and manufacturing sectors. Their mission centers on fostering a thriving community and reversing economic downturns in the region.

📋 Description

• Own Prosper's lifecycle marketing strategy. • Define how we communicate with clients throughout their journey across all Prosper products. • Design and execute structured experimentation. • Build and manage a rigorous testing roadmap focused on business outcomes. • Operate and optimize our lifecycle platform. • Own Customer.io and the infrastructure behind lifecycle communications. • Analyze and optimize key lifecycle metrics. • Create compelling customer communications. • Build systems and processes. • Partner across the organization to improve the customer experience.

🎯 Requirements

• 5–8 years of experience in marketing, growth, or related disciplines, including at least 2 years focused on lifecycle marketing. • Hands-on lifecycle platform expertise. • Strong analytical foundation. • Customer journey thinker. • Exceptional ownership. • Strong experimentation mindset. • Thoughtful copywriter. • Technical curiosity. • Cross-functional operator. • Builder mindset. • Mission-driven.

🏖️ Benefits

• Our culture is a unique mix of thoughtfulness, kindess, and high-performance. • We set ambitious goals and hold ourselves accountable to achieving them. • We always ensure that we integrate perspectives from experts in our space, including clinicians and autistic self-advocates. • Our team members come from places such as Bain, McKinsey, BCG, FirstHand Health, Rula, SeatGeek, Benchling, and schools like Harvard, MIT, Stanford, Yale, Penn, Dartmouth, Northwestern, Vanderbilt, and more. • Clients first - Our job is to solve real problems for our clients. Choose what makes life better for the client, even if it’s harder for us. Never lose sight of the person on the other side. • Find a Way - We use ingenuity, scrappiness, and determination to bend the world to accomplish our goals. We’re resourceful and do more with less. • Raise the Bar - We grow deliberately, by asking how things can improve and by giving and seeking feedback. We insist on the highest standards and keep pushing them higher. • Be a Good Person - Be kind, be honest, and make it fun to work here. Tell the truth even when it’s uncomfortable. Treat people with respect and go out of your way to do nice things for your teammates.