Head of Performance Marketing

🔥 0 minutes ago

🌏 Anywhere in the World

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 15%

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🗣️🇩🇪 German Required

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Logo of Drink & Paint

Drink & Paint

1 - 10 employees

Founded 2023

👥 B2C

🛍️ eCommerce

B2C • eCommerce • Entertainment

Drink & Paint is a creative event company that offers unique painting experiences where participants can enjoy drinks and guided art sessions. Guests are encouraged to unleash their creativity and create their own masterpieces in a fun and relaxed atmosphere with music. The events are suitable for various occasions, including corporate events and celebrations, providing a social and artistic outlet for individuals and groups alike.

📋 Description

• Responsibility for the entire marketing function, spanning performance marketing, content, and community • Developing strategies, prioritizing initiatives, and ensuring a consistent overall direction • Building, continuously optimizing, and systematically scaling paid social campaigns, particularly on Meta • Leading and developing the existing marketing team, as well as expanding the team • Driving holistic brand development, from the first interaction through long-term brand loyalty • Analyzing data and dashboards, testing hypotheses, optimizing funnels, and deriving effective initiatives • Working closely with the founders and contributing to the brand’s strategic direction

🎯 Requirements

• At least 5 years of professional experience in marketing • Ideally, experience in a startup or agency environment • Strong performance marketing expertise, particularly hands-on expertise with Meta • Experience leading and developing a marketing team • Strong understanding of branding, with an eye for good design and clear language • Analytical mindset • Confident working with KPIs, tools, and budget management • Solution-oriented approach and willingness to take ownership

🏖️ Benefits

• Permanent employment contract • Startup culture in a fast-growing and dynamic startup • Close collaboration with the founders • Opportunity to contribute new ideas and help shape the brand’s strategic direction • Fast decision-making processes • Open communication

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