Integrated Campaign Strategist

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $136.7k - $208k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Dropbox

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

🏭 Manufacturing

📦 Logistics

Consulting • Manufacturing • Logistics

Dropbox is a cloud-based service that provides tools for storing, sharing, and accessing files across devices. It offers features such as document sharing, video review, automatic backups, and AI-driven scheduling. Dropbox also provides solutions for different sectors like teams, sales, marketing, and education, and industries including construction, media, technology, and manufacturing. With a focus on security, Dropbox ensures files are encrypted and protected against tampering. It offers integrations with various productivity tools and is trusted by major companies for efficient file management and collaboration.

📋 Description

• Architect and orchestrate marketing campaigns for priority product launches and evergreen marketing motions • Translate business goals, product positioning, audience insight, and market context into integrated campaign strategies • Build and manage activation plans across owned, earned, and paid channels • Own campaigns through launch and sustainment while maintaining coherent creative, messaging, timing, and audience experiences • Establish briefs, operating rhythms, decision rights, milestones, dependencies, and readiness criteria across cross-functional teams • Define target audiences and buying groups and map touchpoints across the customer journey • Partner with Marketing Data Science and channel owners to define success measures, evaluate performance, and recommend optimizations • Capture campaign insights, codify reusable plays, and apply learning across the campaign portfolio

🎯 Requirements

• 8+ years B2B marketing experience in integrated campaigns, enterprise marketing, product marketing activation, brand to demand, or a related discipline, ideally in SaaS or technology • Direct experience building campaign strategy and accountability for outcomes such as pipeline generation and revenue generation • Demonstrated ownership of complex integrated campaigns from strategy and brief through activation, optimization, and post-campaign learning • Strong campaign architecture skills, including audience definition, narrative development, buyer journey design, channel planning, phasing, and measurement • Experience orchestrating owned, earned, and paid programs • Ability to translate product positioning and enterprise customer insight into a cohesive market story and connected audience experience • Strong cross-functional leadership and program judgment, including decision rights, competing priorities, dependencies, and influence without direct authority • Analytical fluency using campaign, brand, engagement, and revenue signals to evaluate performance and make optimization decisions