Senior Manager, Lifecycle Marketing

🕒 October 21

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Dropbox

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

🏭 Manufacturing

📦 Logistics

Consulting • Manufacturing • Logistics

Dropbox is a cloud-based service that provides tools for storing, sharing, and accessing files across devices. It offers features such as document sharing, video review, automatic backups, and AI-driven scheduling. Dropbox also provides solutions for different sectors like teams, sales, marketing, and education, and industries including construction, media, technology, and manufacturing. With a focus on security, Dropbox ensures files are encrypted and protected against tampering. It offers integrations with various productivity tools and is trusted by major companies for efficient file management and collaboration.

📋 Description

• Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption • Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes • Build and manage lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue • Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams • Establish experimentation and measurement using controlled tests, holdouts, cohort analysis, customer behavior, and revenue • Build the lifecycle marketing operating model, including prioritization, planning, governance, and technical and data capabilities for scalable execution

🎯 Requirements

• 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business • Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams • Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue • Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation • Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements • Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing • Preferred: experience leading lifecycle marketing in a product-led growth business with self-serve and sales-assisted motions • Preferred: experience building expansion, cross-sell, or multi-product programs across a broad existing customer base • Preferred: experience with Iterable or comparable enterprise lifecycle and marketing automation platforms

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