Senior Growth Marketing Manager – Subscriptions

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $178.5k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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DuckDuckGo

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2008

💼 Consulting

📣 Marketing

🔒 Cybersecurity

Consulting • Marketing • Cybersecurity

DuckDuckGo is an independent Internet privacy company dedicated to providing users with tools that enhance their online privacy. Best known for its search engine, DuckDuckGo offers a free web browser and browser extensions for iOS, Android, Mac, and Windows that include built-in privacy features such as tracker blocking, encryption, and email protection. Unlike traditional search engines and browsers that track search and browsing history, DuckDuckGo prioritizes user privacy by preventing tracking and targeted advertising. The company operates on the premise that privacy should be simple and accessible, offering a private alternative to major tech companies while remaining financially sustainable through non-invasive ads based on search results rather than personal data.

📋 Description

• Drive profitable acquisition of paid subscribers • Support strategy and planning for paid advertising initiatives to scale subscriptions • Launch new advertising channel tests and measure incremental lift • Execute in-market tests for new creative and messaging • Manage high-priority marketing campaigns from planning through hands-on execution, testing, optimization, and analysis • Create and execute a new marketing program for paid subscriptions • Deliver results through new channel testing, creative testing, and paid subscriber conversion optimization • Partner with Engineering and Product to build and optimize landing pages, funnels, product experiences, and instrumentation • Use aggregate measurement, experimentation, and judgment rather than user-level targeting and tracking

🎯 Requirements

• 7+ years of experience in digital advertising roles • 2+ years of experience in paid acquisition for freemium consumer subscription apps preferred • Experience with app store ads, paid social, and mobile app networks • Hands-on expertise standing up paid subscription programs from scratch • Track record of scaling subscriber growth profitably against LTV and payback • Experience within an established, high-traffic product where subscription revenue is a secondary revenue model preferred • Experience partnering with Engineering and Product on landing pages, funnels, product experiences, and instrumentation • Ability to execute complex and ambiguous projects across business strategy and marketing tactics • Advanced analytical and measurement abilities, including app economics, payback, LTV, incrementality/lift testing, modeling, and data analysis • Excellent written and verbal communication skills • Must attend meetings on camera via video conferencing • Must pass a background check as a condition of joining • Average full-time commitment of 40 hours per week

🏖️ Benefits

• Stock options • Company-sponsored health benefits for team members based in the United States • Paid parental leave • Office setup allowance • Co-working allowance • Flexible work arrangement with no core hours • Global all-hands meetup and team retreat travel