Social Media Manager

Job not on LinkedIn

🕒 June 9

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Logo of Dutch Vet

Dutch Vet

11 - 50 employees

👥 B2C

☁️ SaaS

💊 Pharmaceuticals

💰 $18M Series B - Dutch on 2023-10

B2C • SaaS • Pharmaceuticals

Dutch Vet is an online veterinary telehealth and pet care membership service that offers 24/7 video consults and unlimited messaging with licensed U. S. veterinarians, personalized treatment plans, and prescription fulfillment shipped to pet owners' doors. The company serves dog and cat owners through an annual subscription model covering multiple pets, a digital health dashboard, and an online pharmacy with preventive and prescription medications.

📋 Description

• Own and execute Dutch’s social strategy across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platforms • Create and publish high-performing content (short-form video, static, reactive, and trend-based) • Partner with Creative and Content teams to develop scroll-stopping, on-brand assets • Manage content calendar aligned to campaigns, launches, and cultural moments • Drive engagement through community management (comments, DMs, conversations) • Identify trends, memes, and cultural moments to create timely, relevant content • Collaborate with Growth to test paid amplification, whitelisting, and creator content • Work with PR and Partnerships on influencer and celebrity integrations • Analyze performance, create reports, and optimize based on engagement, reach, shares, SOV, and conversion signals • Support lifecycle and cross-channel content (email, SMS, landing pages) as needed

🎯 Requirements

• 3–6 years of experience managing and growing social media for a brand • Proven ability to create content that drives engagement, growth, and subscriptions • Deep understanding of TikTok, Instagram Reels, and short-form video trends • Strong creative instincts with an eye for what performs vs. what looks good • Experience working cross-functionally with Growth, Creative, Product, and PR teams • Data-driven mindset comfortable using insights to iterate quickly • Ability to move fast, test, learn, and adapt in a high-growth environment • Willingness to take chances, disrupt and try new things • Strong project management and analytic skills • Strong writing and communication skills with attention to tone and brand voice • Nice To Haves: Experience in consumer, health, pet, or subscription businesses • Experience with influencer/creator partnerships and whitelisting • Familiarity with performance marketing and paid social • Experience launching or scaling a brand’s social presence

🏖️ Benefits

• Competitive compensation and equity package (between $80,00-$100,000) • Health, dental, and vision insurance • Flexible PTO • Remote role with quarterly visits to SF HQ and other meetings as necessary • 401k plan • Robust holiday schedule • Growth opportunities!

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