Brands Analyst

🕒 July 22

🇺🇸 United States – Remote

💵 $107k - $178k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Analyst

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Dutchie

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🛡️ Insurance

📦 Logistics

Consulting • Insurance • Logistics

Dutchie is a leading cannabis technology platform in North America, offering a comprehensive suite of solutions for cannabis dispensaries. The company provides tools like dispensary point of sale (POS) systems, e-commerce solutions, marketing and loyalty programs, payments integration, delivery management, and inventory management. Dutchie's platform is designed to enhance the cannabis shopping experience through features like SEO capabilities, personalized marketing, modernized e-commerce, and robust compliance tools to meet intense regulatory needs. With integrations to over 100 tech partners, Dutchie supports seamless operations for retailers, cultivators, and brands of any size, processing over $22 billion in annual transaction volume and facilitating 1 million daily transactions. Dutchie is committed to innovation, data privacy, and empowering cannabis businesses with reliable, user-friendly, and scalable technology.

📋 Description

• Develop data-driven prospect briefs identifying high-potential brand targets • Build budget recommendations and media plans using historical performance benchmarks and retailer-level data • Create pitch materials with performance projections and ROI scenarios • Own monthly performance narratives for brand clients • Conduct quarterly deep-dive analyses of campaign health, incrementality, share of voice, and consumer behavior trends • Connect ad spend to ROAS, new buyer acquisition, market dollar share, and conversion rate improvements • Design and maintain client-facing dashboards and internal reporting tools using Hex or Looker • Develop reusable templates and automated workflows for reporting • Ensure data accuracy through rigorous QA processes • Present findings and answer data questions in client meetings • Recommend campaign launches, budget reallocations, and placement optimizations • Quantify the performance impact of pausing or reducing ad spend • Collaborate with Sales, Ad Operations, and Product teams • Participate in product testing for new ad placements, targeting features, and platform capabilities • Support ad hoc analytical requests from the sales team

🎯 Requirements

• 3-5+ years of experience in digital advertising analytics, media analytics, ad operations, or a related data-driven role • Proficiency in SQL with hands-on experience querying large datasets (Snowflake strongly preferred) • Strong data storytelling ability • Comfort in client-facing settings • Experience working cross-functionally with sales, operations, and product teams • Strong organizational skills with the ability to manage multiple deliverables across clients and deadlines • Use Snowflake or Hex to maintain, update and create ad reporting for client reviews • Familiarity with Ad platform Data, POS Data, Telemetry Data, Product Data, and Retailer Data schemas • Ability to build Market Share Reports, Market Impact Reports, QBRs, Ad Metric Reporting, Ad Incrementality Reporting, and Retailer Level Reporting • Ability to quickly and accurately pull insights for sales and product teams • Understanding of ads, Snowflake, and data required to write queries testing campaign optimization impact • Ability to work with Product team to rewrite incrementality reports with A-B testing using ad server and user level data

🏖️ Benefits

• Full medical benefits including dental and vision plans • Equity packages in the form of stock options to all employees • Technology (hardware, software, reading materials, etc..) allowance • Flexible vacation and sick days