Content Development Manager

🕒 April 13

🏄 California – Remote

🏄 California – Remote

💵 $90k - $120k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

👨🏼‍💻 Content Manager

🦅 H1B Visa Sponsor

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Dynata

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🤝 B2B

👥 B2C

☁️ SaaS

💰 $31.5M Debt Financing - Dynata on 2024-05

B2B • B2C • SaaS

Dynata is a market research and data company that provides high-quality first-party survey panels, audience data, and a suite of survey and analytics platforms to help organizations collect, activate, and measure insights. The company offers global B2B and B2C panels, survey scripting and fielding tools, data enrichment, audience activation, brand lift measurement, and data visualization, and it emphasizes data quality using AI/ML (QualityScore™) and security certifications. Dynata serves researchers, brands, media agencies, publishers, pollsters, and academics with both self-service and managed services.

📋 Description

• Develops and maintains a diverse range of sales enablement content, such as pitch decks, battle cards, templates, playbooks, case studies, and sell-sheets in partnership with Product Marketing • Manages a centralized sales content library, ensuring all materials are up to date, organized, and easily accessible to the sales team; Highspot experience preferred • Designs curriculum and learning pathways that support sales performance and transformation initiatives, including e-learning modules, self-paced programs, instructor-led training, and modular learning experiences using Articulate 360 • Works closely with marketing, product, and subject matter experts to create relevant, accurate, and high-quality content aligned with company strategy • Tracks and analyzes content performance metrics and gathers feedback to continuously improve content effectiveness and alignment with sales goals • Optimizes content for different stages of the buyer’s journey, various buyer personas, and specific sales scenarios • Stays informed about industry trends, market shifts, and competitor messaging to inform content strategy and ensure competitive messaging

🎯 Requirements

• Strong ability to create engaging and persuasive content tailored for sales engagement and learning environments • Expertise in curriculum design, e-learning creation, and structured learning pathways; proficiency in Articulate 360 (Storyline & Rise) required • Ability to understand broader business and sales strategy to design content and learning that drive objective outcomes • Familiarity with sales enablement platforms, content management systems, and CRM tools; Highspot experience strongly preferred • Ability to interpret content performance and training effectiveness data to drive continuous improvement • Excellent interpersonal skills to work effectively across teams and functions; adept at gathering stakeholder input and articulating learning recommendations • Strong organizational skills to manage content libraries and complex learning initiatives

🏖️ Benefits

• Flexible work environment - hybrid (if near an office) or 100% remote • Work-life balance • Medical benefits • Retirement matching • Generous paid time off • Learning Management System available through the Intranet providing free access to nearly 500 online training modules and personal development programs