Digital Copywriting Specialist

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🔥 49 minutes ago

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eBacon

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏗️ Construction

☁️ SaaS

🏢 Enterprise

Construction • SaaS • Enterprise

eBacon is a comprehensive software provider offering solutions for construction payroll, time and attendance, tax management, fringe benefits, and HR support. The company specializes in making complicated payroll tasks, certified reporting, and employee management simpler and more efficient for businesses, particularly in the construction industry. eBacon's platform integrates with general ledgers and offers features like certified payroll for construction, prevailing wage compliance, and customized fringe solutions, streamlining administrative tasks and compliance processes for contractors. With a focus on saving time and reducing payroll administrative burdens through robust software integrations, eBacon provides a complete suite of services tailored for the needs of the construction sector and beyond.

📋 Description

• Create engaging and persuasive short and long-form marketing copy for various B2B channels, including email campaigns, web pages, social media posts, blog articles, video scripts, digital ads, collateral, and executive/internal decks. • Translate product features and customer proof into compelling narratives, headlines, and CTAs that resonate with target audiences and support business goals. • Interview subject matter experts and customers to develop authentic content and quickly become an expert on our product and position in the market to further establish our voice in the industry. • Develop, execute, and analyze email marketing campaigns in HubSpot to nurture leads, promote our product, and drive engagement. • Monitor performance metrics and conduct A/B tests to optimize campaigns for higher open rates, click-through rates, and conversions. • Use your SEO, GEO, and AEO skills to enhance our online visibility and search engine rankings. • Conduct keyword research to identify valuable opportunities and optimize content to attract organic traffic. • Partner with the Copy Lead to drive campaign messaging from concept to rollout, own campaign streams, and build multi-asset content packs that maintain consistent brand voice. • Establish and maintain style guides, templates, and tone governance to ensure brand alignment across all channels. • Measure copy impact with analytics and iterate quickly based on data insights. • Mentor partners on voice and copy structure, bringing your mastery of rhythm, headlines, and CTAs to elevate the team's work.

🎯 Requirements

• 5+ years of professional copywriting or content marketing experience • B2B SaaS or fintech background strongly preferred • Strong analytical skills with ability to interpret campaign metrics and translate data into actionable insights • Portfolio demonstrating versatility across formats: short-form social, long-form thought leadership, technical product copy, and executive communications • Self-starter who knows when to execute independently and when to seek input • Detail-oriented copyeditor who delivers polished work with swift turnaround • Comfortable working in fast-paced environments with competing priorities • Employment Eligibility: All applicants must be legally authorized to work in the United States. Employment is contingent upon the ability to provide documentation verifying identity and authorization to work in the U.S. in compliance with the Immigration Reform and Control Act of 1986, without the need for current or future employer-sponsored work authorization.

🏖️ Benefits

• competitive pay • plenty of PTO • health care • 401K matching • fun employee outings