Product Manager – Website & Commerce Experience

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Electrical Engineering Morocco

WebsiteLinkedInAll Job Openings

2 - 10 employees

🎯 Recruiter

🤝 B2B

Recruitment • B2B

Electrical Engineering Morocco is a virtual staffing and recruitment agency that specializes in sourcing, screening, and placing qualified professionals across industries. The company provides comprehensive staffing solutions including direct permanent placement, temporary staffing for seasonal or project needs, executive search for senior leadership, and end-to-end talent management from sourcing through onboarding and retention. Operating as a talent partner to businesses, it focuses on connecting organizations with top-tier talent to drive growth and innovation while supporting candidates' career development.

📋 Description

• Own the product vision, strategy, roadmap, and performance of TaxAct, Drake, and 1040.com websites. • Define and prioritize initiatives that improve customer acquisition, engagement, conversion, and retention. • Establish website KPIs and measure success against business objectives. • Drive continuous improvements to website navigation, content experiences, site performance, accessibility, and user journeys. • Identify market opportunities through customer research, analytics, industry trends, and competitive analysis. • Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives. • Own the CMS platform strategy, capabilities, governance, and content publishing experience. • Partner with Marketing, SEO, Content, and Engineering teams to improve content workflows and operational efficiency. • Define requirements and prioritization for CMS enhancements and integrations. • Ensure content experiences support business goals while maintaining brand consistency and compliance requirements. • Own the end-to-end ecommerce funnel and conversion strategy across digital properties. • Leverage analytics, customer insights, and experimentation to identify conversion opportunities and customer friction points. • Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives. • Define product requirements, user stories, success metrics, and acceptance criteria. • Own and prioritize the product backlog to ensure alignment with strategic objectives. • Lead cross-functional teams through discovery, planning, development, launch, and optimization. • Make informed trade-off decisions balancing customer needs, business goals, technical constraints, and delivery timelines. • Participate in Agile ceremonies and ensure successful execution of roadmap commitments. • Utilize quantitative and qualitative research to guide product decisions. • Monitor website, funnel, customer behavior, and business performance metrics. • Develop business cases and recommendations supported by data and customer insights. • Create and communicate product performance updates to stakeholders and leadership. • Build strong partnerships across Engineering, UX, Marketing, SEO, Analytics, Content, Legal, Compliance, and Operations teams. • Align stakeholders around product vision, priorities, and outcomes.

🎯 Requirements

• 3–5+ years of Product Management experience in digital products, ecommerce, SaaS, fin tech, or consumer technology • Demonstrated experience owning website experiences, digital products, or ecommerce platforms • Experience with CMS platforms such as Contentful is a Plus • Experience with A/B testing and experimentation platforms • Experience developing product roadmaps and prioritizing initiatives based on customer needs and business value • Strong analytical skills with experience leveraging data to drive product decisions • Excellent communication, stakeholder management, and collaboration skills.