User Acquisition Manager

🕒 May 13

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Eli Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

🧘 Wellness

🧬 Biotechnology

Healthcare • Wellness • Biotechnology

Eli Health is a women's health company on a mission to improve lifelong health through continuous hormone monitoring. Hormones impact physical and mental health every day and at every stage of life. Eli offers real-time insights from hormones in saliva that can be tracked continuously over time, providing personalized hormone profiles for informed health decisions. The company focuses on transforming how women manage their hormonal health in areas like menopause, fertility, contraception, and endocrine conditions.

📋 Description

• Build and maintain our growth operating model, including bookings forecasting, target setting, and capital allocation across acquisition initiatives • Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels like TikTok and Reddit • Serve as the strategic partner between marketing and finance on media budgets, ensuring alignment on investment decisions and performance expectations • Define measurement and incrementality frameworks that demonstrate true performance impact beyond vanity metrics • Manage day-to-day performance across all paid acquisition channels, consistently hitting payback period targets • Develop and test ad creative that drive meaningful improvements in cost per install and conversion rates • Launch and scale new acquisition channels, moving quickly from test-and-learn to meaningful contribution • Work with agencies and internal teams to optimize campaign performance and creative production • Leverage AI tools (including Claude, generative creative tools, and analytics platforms) to improve efficiency and performance • Partner with Product to ensure acquisition strategies align with product roadmap and user experience • Collaborate with Lifecycle Marketing to optimize the full funnel from acquisition through retention • Help define performance go-to-market strategy, including incentive frameworks, add-on experiences, and renewal mechanics • Bring an experimentation mindset to all initiatives, running structured tests and sharing learnings across the organization • Analyze marginal ROI across channels to inform budget allocation decisions • Forecast performance gaps and develop strategies to close them • Master unit economics, including LTV:CAC ratios, payback periods, and contribution margin by channel • Build dashboards and reporting that make complex performance data accessible to stakeholders

🎯 Requirements

• 4-6 years of performance marketing experience with demonstrated results managing significant budgets ($1M+ annually) • Proven track record of scaling user acquisition while maintaining or improving unit economics • Deep expertise in Meta and Google advertising platforms, with experience launching and scaling emerging channels • Strong analytical skills with proficiency in SQL, Excel/Google Sheets, and analytics platforms • Experience building and testing ad creative that deliver measurable performance improvements

🏖️ Benefits

• Health insurance (medical, dental, vision, and more) • Flexibility over your schedule and vacations • Unlimited free access to the Bota Bota spa in Montreal