Senior Paid Media Strategist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $120k - $135k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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elk Marketing

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

📣 Marketing

🤖 Artificial Intelligence

🤝 B2B

Marketing • Artificial Intelligence • B2B

elk Marketing is a results-driven digital agency specializing in SEO, AEO/GEO/AI search, paid media management, and website development. The agency emphasizes AI-powered, data-driven growth strategies to help brands scale across channels, reporting metrics such as average client revenue growth, AI visibility increases on search assistants, high client retention, and experience scaling 200+ brands since 2016. elk serves clients across industries including eCommerce, B2B, SaaS & Tech, Healthcare, and CRE, and positions itself as three agencies in one (SEO/AI Search, paid acquisition, and technology engineering).

📋 Description

• Develop, manage, and scale Paid Search and Paid Social campaigns across Search, Shopping, PMax, DPA, ASC+, and emerging campaign types • Build strategic roadmaps aligned with client goals and measurable business impact • Present reporting, insights, and recommendations on client calls • Audit and restructure ad accounts for performance, ROAS, and efficiency • Write and test ad copy, headlines, and creative hooks • Collaborate with internal SEO, design, development, and email teams on cross-channel strategies • Manage monthly ad budgets ranging from $10K to $500K+ across multiple clients • Oversee tracking, attribution, and performance measurement using GA4 and Triple Whale • Conduct competitive research and provide actionable campaign improvement insights • Own strategy and execution for multiple client accounts • Present insights and strategy updates directly to clients • Collaborate cross-functionally on creative testing and CRO • Build long-term account roadmaps and growth strategies • Own performance, pacing, and scaling recommendations • Share learnings and recommend new tactics, tools, and testing strategies

🎯 Requirements

• 5+ years of hands-on experience managing Paid Media campaigns, especially for eCommerce brands • Proven success scaling campaigns and managing large budgets with minimal oversight • Expertise in Google Ads and Meta Ads, including PMax, Shopping, DPA, and ASC+ • Deep understanding of product feeds, catalog management, and dynamic creative • Strong grasp of landing page CRO principles and collaboration with dev/design teams • Exceptional communication and client-facing presentation skills • Familiarity with analytics and attribution tools like GA4, Looker Studio, and Triple Whale • Experience with eCommerce platforms such as Shopify, BigCommerce, WooCommerce, or Magento • Comfortable using Asana, Slack, and Google Workspace • Experience using ChatGPT, Codex, Claude, and Claude Code to improve workflows, analysis, QA, documentation, and automations • Ability to integrate AI into reporting, campaign analysis, creative/ad copy ideation, data cleanup, SOP development, and internal tooling • Background Check / Eligibility to Work: Employment may be contingent upon successful completion of applicable background checks and verification of eligibility to work in the United States