Lifecycle Marketing Manager – Financial Services

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $96.1k - $135.7k / year

⏰ Full Time

🟠 Senior

🔴 Lead

💸 Financial Planning and Analysis (FP&A)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Empower

WebsiteLinkedInAll Job Openings

10,000+ employees

💸 Finance

💳 Fintech

👥 B2C

Finance • Fintech • B2C

Empower is a leading provider of financial services focused on helping individuals and organizations achieve financial freedom through retirement planning and investment management. Serving over 19 million Americans, Empower offers a comprehensive suite of finance-related services, including smart planning and investment advice, and tools like the Empower Personal Dashboard™ for a complete financial view. The company is renowned as a top retirement plan provider and works closely with personal investors, workplace plan savers, plan sponsors, and financial professionals. Empower is also recognized for initiatives in Diversity, Equity, Inclusion, and has a social commitment that bolsters community impact.

📋 Description

• Define and own the end-to-end lifecycle marketing strategy for workplace participants in their segment, including lifecycle frameworks, journey architecture, and engagement models. • Lead the design of state-based lifecycle journeys across key milestones (e.g., onboarding, enrollment, contribution optimization, job changes, retirement readiness), ensuring alignment to participant needs and business objectives. • Establish and evolve segmentation and personalization strategies, leveraging behavioral, demographic, and financial data to drive relevance at scale. • Partner with Product and Digital teams to embed lifecycle journeys into participant-facing platforms, influencing feature prioritization and experience design. • Drive multi-channel orchestration strategy across email, web, mobile, and advisor-supported channels to deliver cohesive participant experiences. • Influence lifecycle performance measurement frameworks, including KPIs tied to plan engagement, engagement with Empower tools/content/advice, and ultimately better financial outcomes. • Lead test-and-learn strategy, defining experimentation roadmaps and scaling successful approaches across the participant lifecycle. • Translate data insights into strategic recommendations and influence senior stakeholders on lifecycle optimization opportunities. • Act as a subject matter expert on lifecycle marketing within the organization, guiding best practices and elevating team capabilities. • Ensure all lifecycle programs meet legal, regulatory, and client compliance requirements in partnership with Legal, Compliance, and Risk teams. • Drive cross-functional alignment across Marketing, Product, Analytics, and Relationship Management to ensure consistent and effective execution of lifecycle initiatives. • Maintain and evolve lifecycle documentation, including journey maps, segmentation frameworks, and strategic playbooks.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience. • 8–12+ years of experience in lifecycle, CRM, or engagement marketing, preferably within financial services or workplace benefits. • Familiarity with participant engagement in employer-sponsored benefit plans (e.g., retirement, HSA, equity plans). • Demonstrated experience owning lifecycle marketing strategy and driving measurable business outcomes (e.g., engagement, retention, contribution rates). • Deep expertise in lifecycle marketing disciplines, including journey design, segmentation, personalization, and multi-channel orchestration. • Strong analytical capability, with experience defining measurement frameworks and translating data into strategic action. • Experience influencing product roadmaps and embedding marketing strategies into digital experiences. • Advanced experience with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud or similar). • Proven ability to operate in a highly matrixed environment and influence without direct authority. • Strong executive communication skills, with the ability to present strategies and insights to senior stakeholders. • Experience working in regulated environments and navigating Legal, Compliance, and Risk considerations.

🏖️ Benefits

• Medical, dental, vision and life insurance • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup • Tuition reimbursement up to $5,250/year • Business-casual environment that includes the option to wear jeans • Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year • Paid volunteer time — 16 hours per calendar year • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA) • Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.