AI Product Marketing Manager

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Logo of Engenious

Engenious

51 - 200 employees

Founded 2015

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Engenious is an IT consulting and services firm that helps organizations modernize and manage their technology landscapes. The company offers cloud solutions, artificial intelligence, cybersecurity, software development, DevOps, data & analytics, QA/testing, and technical documentation. Headquartered in Kraków, Poland with an office in Zug, Switzerland, Engenious focuses on delivering technical projects and consulting services to business clients.

📋 Description

• Own positioning, messaging, and go-to-market strategy for a flagship program • Build and optimize the full marketing funnel from awareness to enrollment • Manage and scale content across LinkedIn, YouTube, email, and community channels • Plan, launch, and analyze campaigns, events, and conversion experiments • Optimize landing pages and conversion flows to maximize lead generation, applications, and booked calls • Leverage AI tools and automations to increase marketing efficiency and output • Work closely with Sales to improve lead quality, conversion rates, and revenue impact • Establish a scalable, AI-first marketing engine that consistently generates qualified leads • Own landing page performance and continuously improve conversion rates across the funnel • Create repeatable systems, workflows, and automations that improve team productivity • Drive measurable growth through experimentation, analytics, and continuous optimization

🎯 Requirements

• 4+ years of experience in Growth, Product, Content, or Digital Marketing • Experience generating qualified leads and owning marketing outcomes • Experience with HubSpot or a comparable CRM and marketing automation platform • Strong written English and copywriting skills • Daily experience using AI tools such as Claude, ChatGPT, Gemini, Perplexity, NotebookLM, or similar • Advanced practical experience designing and implementing AI-powered workflows, automations, prompt libraries, custom GPTs, Claude Skills, and other productivity-enhancing AI systems • Understanding of software development processes and technical audiences • Experience marketing to technical, B2B, or education-focused audiences, particularly within EdTech, online learning, or cohort-based programs • Experience marketing to QA Engineers, Software Engineers, Developers, or other B2B technical audiences is a strong plus • Experience growing LinkedIn, YouTube, Instagram, Reels, Shorts, or other content-driven channels • Experience building and engaging communities through Discord, Slack, Reddit, or similar platforms • Experience producing and promoting webinars, workshops, meetups, or educational events • Experience building referral, affiliate, or community-led growth programs • Basic knowledge of Figma, Canva, Midjourney, Runway, or other AI-powered creative tools • Familiarity with PostHog, Jira, Confluence, Discord, and OKR-based planning methodologies is advantageous

🏖️ Benefits

• Remote work arrangement • AI tools and automation platforms as part of the work • Opportunity to build repeatable systems, prompt libraries, AI agents, and automations

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