Demand Generation Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🧀 Wisconsin – Remote

🧀 Wisconsin – Remote

💵 $135k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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EnsoData

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 $10M Corporate Round on 2022-04

Healthcare • Consulting • Logistics

EnsoData is a company specializing in the development of AI-powered software solutions for the healthcare industry, particularly in the area of sleep medicine. Their flagship product, EnsoSleep, is a cloud-based platform that enhances the process of testing, diagnosing, and managing sleep disorders. By utilizing advanced AI algorithms, EnsoSleep automates the scoring of sleep studies, enabling faster and more accurate assessments, which allows healthcare professionals to focus on patient care and improve treatment outcomes. EnsoData's solutions support a wide range of healthcare settings, including hospitals, independent sleep labs, and home testing environments.

📋 Description

• Plan, launch, and optimize multi-channel campaigns generating qualified leads and supporting sales across HST customer segments • Track, analyze, and report funnel performance, including MQLs, SQLs, pipeline contribution, conversion rates, and CAC • Own HubSpot administration, including CRM and marketing hub configuration, lead scoring, lifecycle stages, workflows, forms, lists, and dashboards • Plan and execute email programs, newsletters, product announcements, and lifecycle sequences • Manage the company website, including CMS updates, landing pages, site structure, performance, and analytics • Lead SEO strategy for clinician-facing and patient-facing content, including keyword research, on-page optimization, technical SEO, and reporting • Produce and oversee blogs, white papers, case studies, clinical summaries, sell sheets, product one-pagers, videos, and sales presentations • Manage webinar, trade show, and conference presence, including logistics, booth materials, lead capture, and post-event follow-up • Oversee LinkedIn and other social media activity, including editorial calendar, publishing, community engagement, and performance reporting • Manage visual design and content contractors, including briefs, timelines, quality control, and budgets • Manage the marketing budget and ensure efficient use of resources • Collaborate with the marketing and sales lifecycle to drive awareness, qualified leads, and pipeline growth for EnsoData's software-as-a-medical-device solutions

🎯 Requirements

• 5+ years of B2B demand generation and marketing operations experience in healthcare, medical devices, diagnostics, or digital health marketing • Strong, hands-on HubSpot experience, including workflows, lead scoring, reporting, email, and CRM integration • Proven track record of building and running campaigns that produce measurable pipelines • Experience with website management, SEO, and content production • Experience managing freelancers, agencies, and vendors • Excellent writing, project management, and analytical skills • Comfortable working in a fast-paced, small-team, high ownership environment • Experience in sleep medicine or HST is a strong plus • Familiarity with marketing to clinicians, DME providers, sleep centers, or health systems • Working knowledge of healthcare marketing compliance, including FDA, HIPAA, and claims substantiation • Basic proficiency with Adobe Creative Cloud, Canva, and GA4 • Bachelor's degree in Marketing, Communications, Business, or a related field is preferred • Must be legally eligible to work and reside in the United States now and in the future • EnsoData is unable to support sponsorships

🏖️ Benefits

• Remote and flexible schedule with hybrid options • Health, dental, and vision insurance • Paid time off options • Stock options • 401k • Team Summits and team events • Flexible schedules • Video-call and in-person team interaction opportunities during the interview process