Senior Product Marketing Manager, Growth

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $180k - $220k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 3%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Enterpret

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

🤖 Artificial Intelligence

☁️ SaaS

💰 $4.3M Seed Round on 2022-03

B2B • Artificial Intelligence • SaaS

Enterpret is a company focused on transforming customer feedback into actionable insights to drive product growth and customer satisfaction. It offers a platform that unifies unstructured customer feedback and builds AI models to deliver precise and granular insights. With a comprehensive approach to customer intelligence, Enterpret helps businesses centralize feedback, surface relevant insights, and integrate data from multiple sources, ultimately enabling companies to prioritize customer needs and drive product innovation. It serves notable customers like Canva, Notion, and Apollo, by helping them enhance customer experience and product strategy through real-time insights and data integration.

📋 Description

• Own weekly product launches, including the launch calendar, positioning, audience, launch tier, timing, and delivery • Write launch stories and assets including in-product announcements, release notes, announcement posts, demo scripts, and social copy • Prepare sales and customer success for launches with talk tracks, demo flows, objection handling, and audience guidance • Drive post-launch adoption through targeted email and in-app campaigns • Measure launches based on adoption and pipeline and apply learnings to future launches • Define activated-account criteria and predictive activation moments • Build email and in-app onboarding journeys with welcome sequences, checklists, tooltips, empty states, and behavioral nudges • Create product enablement such as setup guides, walkthrough videos, templates, and example workflows • Collaborate with product and design on onboarding experiences using user evidence • Own activation and adoption metrics, run experiments, and report weekly results • Identify accounts ready for sales conversations and hand them off with context • Map self-serve user drop-off, ship an initial launch, establish an activation-flow baseline, and develop repeatable launch and activation playbooks

🎯 Requirements

• Product marketing experience for AI products at B2B software companies, demonstrated in a portfolio • Daily use of AI tools such as Claude, including building projects, custom instructions, skills, and a knowledge base • Ability to analyze activation data, prototype onboarding flows, draft and test lifecycle copy at volume, and turn launch inputs into finished assets • Ability to explain how an AI feature works, where it falls short, and why a buyer should trust it • Experience building a PLG activation or onboarding program and demonstrating the metric it moved • Experience owning launches from planning through post-launch adoption at a weekly or near-weekly pace • Hands-on experience with lifecycle and in-app tools such as Customer.io, HubSpot, Braze, Appcues, Pendo, or Chameleon • Ability to build campaigns directly • Familiarity with product analytics tools such as PostHog, Amplitude, or Mixpanel • Ability to define a funnel, read a cohort, and set up an experiment independently • Clear and concise writing skills • Portfolio required, showing at least one product launch and one activation or onboarding program with results • Experience marketing to product managers, product engineers, or developers at AI-native companies (nice to have) • Experience at an early-stage company where product marketing was a team of one or two (nice to have) • Ability to create product videos such as demos, walkthroughs, and short explainers (nice to have) • Familiarity with customer feedback, product analytics, or developer tools (nice to have)

🏖️ Benefits

• Influence and shape the future of an early-stage startup • Highly competitive salary • Early-stage startup equity • Comprehensive medical, dental, and vision insurance • Comprehensive benefits package, including a 401(k) • Generous vacation policy • Maternity and paternity leave