Senior Director of Marketing

Job not on LinkedIn

🔥 2 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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EBG

WebsiteLinkedInAll Job Openings

201 - 500 employees

🍽️ Food & Beverage

🏥 Healthcare

🏨 Hospitality

Food & Beverage • Healthcare • Hospitality

EBG is one of the fastest growing e-commerce companies in the country that specializes in travel and entertainment, also offering other retail products and services, voluntary benefits, and insurance. As an e-commerce solutions provider, EBG amplifies its network effect to unlock the good life for its members and partners. Operating a network of employer and membership-based platforms, EBG provides leading brands with incremental distribution opportunities through its various platforms such as TicketsatWork, Plum Benefits, Working Advantage, Beneplace, and MemberDeals.

📋 Description

• Own overall marketing strategy and annual planning aligned with company revenue, budgets, and growth objectives • Manage marketing P&L and budget allocation across paid, owned, and earned channels • Drive data-driven decision making through marketing attribution, customer analytics, and performance modeling • Present marketing performance, insights, and strategic recommendations to internal and external stakeholders • Identify and execute strategic growth opportunities, including new channels, partnerships, activations, and customer segments • Own customer acquisition strategy across paid media, SEO, email, SMS, and other channels • Create video and written content briefs and drive storytelling, experimentation, community growth, and performance optimization • Drive SEO and AI content optimization • Manage annual paid media budget and optimize spend based on channel performance and attribution modeling • Manage end-to-end creator and influencer programs • Develop marketing partnerships with Walt Disney World, Disneyland, and Universal Orlando • Negotiate marketing collaborations, content partnerships, and joint promotional opportunities • Serve as business lead and creator liaison at 6–8 annual creator activations requiring travel to California and Florida • Explore and implement AI-driven tools for content production, campaign performance, and customer engagement • Lead, mentor, and develop the marketing organization • Manage agency partners, freelancers, and strategic creator partners • Establish team goals, KPIs, accountability frameworks, performance reviews, and development plans • Foster experimentation, data-driven decision making, continuous improvement, and customer focus • Oversee brand strategy and content roadmap • Craft messaging and positioning and conduct competitive analysis • Ensure brand consistency and customer experience excellence across all touchpoints • Own the marketing technology stack, including content administration, SMS, analytics, automation, and AI tools • Evaluate and adopt martech solutions to improve efficiency and campaign performance

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required • MBA or advanced degree preferred • 8+ years of progressive marketing leadership experience • Demonstrated success owning marketing strategy, budget, and P&L in a direct-to-consumer and e-commerce environment • Proven performance marketing expertise across paid social (Meta, TikTok, YouTube), SEO, email, and SMS • Hands-on experience managing large-scale media budgets and optimizing for CPA and ROAS • Deep experience building and managing creator and influencer programs • Experience with partner identification, contract negotiation, campaign management, and ROI measurement • Strong brand and content strategy experience • Experience leading, developing, and inspiring marketing teams • Experience managing co-op marketing partnerships and negotiating joint promotional opportunities • Familiarity with the theme park or travel industry is a strong plus • Advanced analytical capability with marketing attribution modeling, GA4, customer analytics, and performance reporting • Entrepreneurial mindset and ability to think strategically and execute tactically • Strong executive presence and communication skills • Experience presenting marketing strategy and performance to senior leadership and external partners • Passion for travel and family experiences • Genuine enthusiasm for theme parks • Ability to build brands or teams from a lean foundation

🏖️ Benefits

• Medical, Dental & Vision • 401k Match • Short Term Disability • Long Term Disability (Company Paid) • Company Paid Basic Life and AD&D • Additional Voluntary Benefits • Flexible Work Arrangements • 3 Weeks of PTO + 5 Personal Days • Paid Holiday Break from Christmas to New Year • Paid Holidays • Fitness Centers (location dependent) • Annual Day of Giving • $1000 per year in Tickets-At-Work gift cards for full-time employees