Head of Product Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $180k - $230k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Ethena

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🏥 Healthcare

⚖️ Legal

💰 $30M Series B on 2022-06

Consulting • Healthcare • Legal

Ethena is a modern compliance training platform that offers a wide array of courses aimed at improving workplace environments. They specialize in teaching employees about protecting confidential information, cybersecurity, data privacy, harassment prevention, diversity, equity, and inclusion. Ethena provides customizable course modules and integrates with HRIS systems to automate compliance training. Additionally, they offer an employee hotline for safe reporting and case management. Their platform is designed to create a comfortable environment that fosters cultural transformation while simplifying compliance tasks.

📋 Description

• Serve as the bridge between Ethena’s Product team and the broader market • Report directly to the Chief Technology Officer • Define buyer personas, ideal customer profiles, and value propositions across product lines • Evaluate and optimize pricing models and product tiers • Articulate the customer-focused rationale and market relevance of product features • Join demo and discovery calls and create working prototypes for upcoming releases • Host product webinars and showcase new features • Collaborate with Customer Marketing on post-sale expansion strategies • Capture buyer feedback, objections, and feature requests and share insights with Product • Decode the product roadmap and create launch plans before production release • Lead end-to-end launches across Product, Marketing, Sales, Customer Success, and Support • Create pitch decks, one-sheets, product web pages, explainer videos, outbound messaging templates, interactive tools, and automated workflows • Run enablement sessions, record Loom walkthroughs, and write Slack launch updates

🎯 Requirements

• Experience marketing to non-technical business buyers, such as compliance, HR, legal, finance, or similar • Proven B2B SaaS product marketing background • Experience taking complex SaaS products and features to market • Ability to translate complex product features into simple, buyer-first, value-driven narratives • Ability to incorporate AI into workflows, including messaging variations, automation workflows, and rapid prototypes • Aptitude for “vibe coding” quick landing page prototypes, mini-apps, or interactive assets • Ability to thrive in fast-paced, high-build environments with rapidly shifting roadmaps • Exceptional, concise communication skills • Comfort presenting to buyers, joining live calls, and hosting webinars • Customer-obsessed approach and ability to identify patterns across conversations • Sense of humor and curiosity • Must be based in the United States • Employer visa sponsorship is not currently offered

🏖️ Benefits

• Unlimited PTO • Remote-first/fully remote work • Personal working hours based on your own timezone • Team-wide meetings inclusive of all North American time zones