Senior Product Marketing Manager

🕒 July 24

🇺🇸 United States – Remote

💵 $150k - $180k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Ethena

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🏥 Healthcare

⚖️ Legal

💰 $30M Series B on 2022-06

Consulting • Healthcare • Legal

Ethena is a modern compliance training platform that offers a wide array of courses aimed at improving workplace environments. They specialize in teaching employees about protecting confidential information, cybersecurity, data privacy, harassment prevention, diversity, equity, and inclusion. Ethena provides customizable course modules and integrates with HRIS systems to automate compliance training. Additionally, they offer an employee hotline for safe reporting and case management. Their platform is designed to create a comfortable environment that fosters cultural transformation while simplifying compliance tasks.

📋 Description

• Serve as the bridge between the Product team and the broader organization • Report directly to the VP, Marketing • Define buyer personas, ideal customer profiles, and value propositions across product lines • Evaluate and optimize pricing models and product tiers • Articulate the customer and market value of product features • Participate in Product team meetings and rituals as the go-to-market voice • Analyze the product roadmap and develop launch plans before features reach production • Lead end-to-end launches across Product, Marketing, Sales, Customer Success, and Support • Create pitch decks, one-sheets, product web pages, explainer videos, and outbound messaging templates • Use AI tools or vibe coding to prototype web pages, interactive tools, or automated workflows • Host product webinars and showcase new features to clients • Collaborate with the Customer Marketing Manager on post-sale expansion strategies

🎯 Requirements

• Proven SaaS product marketing background at Senior or Lead level • Experience taking complex B2B SaaS products and features to market successfully • AI-forward mindset and ability to incorporate AI into workflows • 'Vibe coding' aptitude for landing page prototypes, mini-apps, interactive assets, automation workflows, or similar • Scrappy, high-velocity execution in fast-paced, rapidly changing environments • Ability to translate complex technology into clear, human copy • Player-coach mentality with willingness to execute hands-on work • Strong cross-functional collaboration across Sales, Support, Customer Success, and Marketing • Strong sense of humor and curiosity • Must be based in the United States • Ethena is not currently offering employer visa sponsorship for this role

🏖️ Benefits

• Unlimited PTO • Fully remote work • Personal working hours based on your own timezone • Team-wide meetings inclusive of all North American time zones