Marketing Manager

🕒 3 days ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Eurofins

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1987

🍽️ Food & Beverage

🏥 Healthcare

📦 Logistics

💰 $30M Grant on 2021-10

Food & Beverage • Healthcare • Logistics

Eurofins is a global leader in testing and laboratory services. With approximately 62,000 employees and over 900 laboratories across 62 countries, the company provides a wide range of testing services across various industries. Eurofins offers services such as food and feed testing, consumer product testing, genomic services, clinical diagnostics, forensic services, environment testing, and pharmaceutical testing. The company is committed to scientific innovation and sustainability, and it plays a critical role in testing for health, safety, and environmental impacts worldwide.

📋 Description

• Own the end-to-end transition of our website and country sites • Define site architecture, taxonomy, and content strategy • Write and optimize SEO-driven web content and metadata • Design and build pages in Umbraco CMS (v13) • Manage redirects, analytics, and post-launch optimization • Partner with global teams on campaign URL updates and site governance • Support launch and hypercare phase troubleshooting • Plan and execute integrated marketing campaigns (digital & traditional) • Own content strategy across web, blogs, and social media • Create compelling sales and promotional collateral • Analyze campaign performance and optimize strategies • Support conferences, trade shows, and brand promotions • Work cross-functionally with global marketing and leadership teams • Align campaigns with corporate branding and messaging • Partner with country site owners to scale content internationally • Contribute to a strong, consistent global brand identity for Eurofins PSS

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or related field • Minimum 5 years of business-to-business professional services marketing experience • Proficiency in marketing tools and platforms • Proficient communication skills (both verbal and written) • Experience developing social media campaigns generating leads • Highly organized with excellent time management skills • Creative mindset • Ability to travel up to 25% • Experience with and/or knowledge of an insourcing model and/or recruiting services • Knowledge of and/or experience working in the life sciences industry • Direct sales lead generation experience • Knowledge of MS CRM

🏖️ Benefits

• Excellent full time benefits including comprehensive medical coverage • Dental and vision options • Life and disability insurance • 401(k) with company match • Paid vacation and holidays