Field Marketing Manager

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🔥 19 minutes ago

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Istari

11 - 50 employees

🚀 Aerospace

☁️ SaaS

🤖 Artificial Intelligence

Aerospace • SaaS • Artificial Intelligence

Istari is at the forefront of digital engineering innovation, providing digital twin technology that revolutionizes industries from aerospace to agriculture. By making digital twins simple and secure, Istari unlocks advanced models and simulations, facilitating more efficient and sustainable product development. The company's innovative approach extends the internet into a future engineering metaverse, offering software-like agility for physical systems and empowering collaborative and secure workflows. Recognized for their groundbreaking work, Istari has secured a $19M contract to develop the world’s first digitally certified airplane, marking a significant milestone in digital certification and collaboration with partners like Lockheed Martin.

📋 Description

• Provide input on quarterly field marketing plans and prioritization, drawing on direct knowledge of which accounts, events, and regions are showing the strongest engagement; execute the resulting programs from initial planning through completion • Plan, run, and attend trade show and conference presence, including booth staffing, meeting scheduling with priority prospects and accounts, and lead capture setup so engagement translates into actionable follow-up • Execute localized activations such as direct mail and gifting to target and ABM accounts, in-person event touches, and conference-adjacent placements designed to build visibility around the industry's highest-value gatherings • Manage event logistics end-to-end, including timelines, deliverables, and on-site setup and teardown, ensuring every activation runs smoothly from initial planning through breakdown • Order and manage event swag, signage, and collateral inventory, keeping materials on-brand and in stock ahead of key events • Manage event budget tracking and vendor invoicing within approved spend, maintaining a clear record of where field investment is going • Coordinate speaker and session logistics for conferences, including abstract submissions for speaking opportunities and scheduling coordination with internal subject matter experts and external event organizers • Adapt corporate campaigns and content for field relevance, ensuring company-level messaging lands with the specific audiences and personas engaged on the ground • Log event leads into the CRM and coordinate with sales on timely follow-up • Conduct post-event follow-up internally, including debriefs with sales to close the loop on lead quality, helping refine targeting and event selection going forward • Track and report on pipeline connected to field programs, sharing results with the Marketing Lead and sales team to maintain shared visibility into what field marketing is driving • Share field intelligence and recommendations, including content gaps, competitive intelligence, and customer feedback gathered in the field, to help refine where future program investment should go

🎯 Requirements

• 3+ years in field marketing or event marketing • Experience executing marketing programs, including event logistics • Comfortable working in a small, fast-moving team without heavy structure • Strong organizational and vendor-management skills • Familiarity with CRM and marketing automation tools • Good communication skills and comfort working directly with sales • Willingness to travel (typically 20–30%) • Comfortable executing against a budget/strategy while contributing meaningful input • Preferred Experience: Experience in aerospace, defense, or industrial technology

🏖️ Benefits

• In addition to base salary, this role may be eligible for bonuses, equity, and a comprehensive benefits package.

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