Senior Web Marketing Manager

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🕒 4 days ago

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Jane.app

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

Jane. app is a comprehensive practice management software designed for healthcare practitioners. Its platform includes features such as online booking, billing, and scheduling, with integrated telehealth capabilities that are HIPAA, PIPEDA, and GDPR compliant. Jane. app also offers customizable charting and reporting tools, payment processing options, and secure data storage solutions for multi-location practices. Additionally, their software is tailored for various types of healthcare clinics, providing an intuitive, web-based interface that improves clinic operations and patient experiences. The system is designed to simplify administrative tasks and enhance the efficiency of running a healthcare practice.

📋 Description

• Own the strategy for the Jane marketing website. • Connect strategy to the customer and to performance. • Build and run an experimentation program. • Lead our organic and answer engine presence. • Partner with the web platform and enablement function.

🎯 Requirements

• Solid experience in web strategy, digital strategy, product/content strategy, or a closely related discipline • Experience treating a website as a genuine growth channel • Deep fluency in information architecture and navigation • Strong analytical instincts • Real experience running A/B tests and CRO growth experimentation at scale • Hands-on SEO/AEO fluency • Comfort working in a modern CMS (we use WordPress) and CRO tools (Optimizely, Contentful, Webflow, etc.) • Understanding of responsive design, accessibility and testing across devices • Excellent communication and storytelling skills. • Genuine curiosity about Jane’s mission and about the healthcare practitioners we build for.

🏖️ Benefits

• We believe in paying fairly, clearly, and above all, paying for growth. • You’ll have regular career development conversations with your manager and your compensation will grow as you gain experience and contribute meaningfully to our mission. • Paying clearly is one of our compensation fundamentals.