Customer Marketing Manager

Job not on LinkedIn

🔥 44 minutes ago

🇺🇸 United States – Remote

💵 $105k - $120k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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Filevine

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

🤖 Artificial Intelligence

💰 $108M Series D on 2022-04

SaaS • Legal • Artificial Intelligence

Filevine is a comprehensive legal technology platform that offers a wide range of services tailored to law firms and legal practitioners. The platform provides solutions for case management, document management, and contract management, as well as lead management and business analytics. Utilizing advanced AI technologies, Filevine enhances the legal workflow with tools such as DemandsAI, ImmigrationAI, and FilevineAI to automate tasks and improve productivity. It integrates seamlessly with popular tools like QuickBooks and Gmail, ensuring a complete legal tech stack. Filevine also offers eSignature capabilities, time and billing features, and a client portal to facilitate communication. The platform is utilized by various types of law practices, including personal injury, family law, mass torts, and more, and is recognized for its robust security standards and compliance certifications such as SOC 2 Type II and HIPAA.

📋 Description

• Build the Bench: Scale a world-class customer reference program that turns Filevine’s power users and AI adopters into vocal advocates, reference calls, and case study stars. • Sourcing and Creation: Personally interview customers to write compelling, ROI-driven case studies, video scripts, and user testimonials highlighting the power of LOIS and our core platform. • Upsell opportunities within GTM: Collaborate with events, webinar, and product teams to promote product launches or events to Filevine’s customer base. • Customer Adoption Campaigns: Design and execute engagement campaigns (newsletters, user groups, webinars) aimed at increasing platform adoption, feature utilization, and overall customer lifetime value (LTV). • User Content Creation: Develop customer-facing collateral, adoption toolkits, and release communications that simplify complex legal-tech workflows for existing users.

🎯 Requirements

• 7+ years of customer marketing, advocacy, or lifecycle marketing experience in B2B SaaS (legal-tech or AI-tech experience is a significant plus). • Obsessive Customer Curiosity: You love listening to customer calls, understanding user friction points, and finding the human-interest angles behind data-driven workflows. • Exceptional Storytelling: A proven track record as a strong writer who has personally drafted compelling case studies, customer newsletters, and promotional content. • Cross-Functional Execution: Demonstrated ability to coordinate project workflows across Customer Success, Account Management, and traditional Marketing teams. • Program Management: You have managed customer programs for advisory boards, surprise & delight, or industry events. • Demonstrated experience executing multi-stage email campaigns and customer journeys within HubSpot or similar marketing automation platforms. • Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

🏖️ Benefits

• Medical, Dental, & Vision Insurance (for full-time employees) • Competitive & Fair Pay • Maternity & paternity leave (for full-time employees) • Short & long-term disability • Opportunity to learn from a dedicated leadership team • Top-of-the-line company swag