Product, Customer Marketing Manager

🕒 July 23

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 51%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Ludi, Inc. - Provider Compensation Management

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🏥 Healthcare

⚕️ Healthcare Insurance

💳 Fintech

💰 Venture Round on 2015-02

Healthcare • Healthcare Insurance • Fintech

Ludi, Inc. is a leader in provider compensation solutions, partnering with healthcare organizations to streamline provider compensation management and improve performance. The company's innovative DocTime® suite simplifies the complexities of compensation for various provider arrangements, helping organizations reduce costs, enhance efficient care delivery, and foster collaborative relationships. With features such as productivity management, time logging, and shift management, Ludi supports finance teams in automating compensation processes, ensuring compliance, and providing real-time data analytics for improved operational efficiency.

📋 Description

• Lead go-to-market planning and execution for new product and feature launches • Coordinate timelines and messaging across product, marketing, sales, and client services • Develop and maintain product messaging documents, positioning frameworks, and packaging narratives • Serve as the Marketing team's product subject matter expert • Train marketing colleagues on new product and feature enhancements • Review marketing content for product accuracy and messaging alignment • Use GenAI workflows to craft and refine content • Identify AI-enabled tools to improve execution speed, quality, and consistency • Equip Sales and Client Services teams with product narratives, collateral, training, and tools • Execute multi-channel customer engagement strategies including email programs, release announcements, webinars, and events • Maintain customer case studies, testimonials, and proof points • Ensure product- and customer-facing materials align with brand voice, compliance requirements, and healthcare industry standards • Define and maintain buyer personas, ideal customer profiles, and competitive positioning • Analyze CRM and marketing data from HubSpot, buyer intent and firmographic signals from ZoomInfo, and third-party industry sources • Conduct ongoing research on customers, competitors, and healthcare industry trends • Report directly to the SVP, Marketing

🎯 Requirements

• 5+ years of experience in product marketing, customer marketing, or a related B2B marketing role • Ideally experience in healthcare technology, SaaS, or another regulated industry • Demonstrated success planning and executing go-to-market launches and campaigns • Experience developing buyer personas, ideal customer profiles (ICPs), competitive positioning, and messaging frameworks grounded in customer and market data • Strong storytelling ability and ability to simplify complex ideas and shape compelling value propositions • Excellent written and verbal communication skills for clinical, operational, and executive audiences • Solid analytical skills and ability to use data to measure impact and drive decisions • Experience developing assets for sales and client-facing teams and training them for success • Strong track record producing sales enablement content and collateral • Entrepreneurial mindset and ability to thrive in ambiguity • Strong cross-functional collaboration, project management, and organizational skills • Experience with HubSpot and ZoomInfo • Experience with Canva • Comfort using AI tools to improve marketing execution • Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience • Must reside in the United States • Legally authorized to work in the United States without current or future sponsorship

🏖️ Benefits

• Fully remote position • No offshore work arrangements • No visa sponsorship now or in the future

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