Manager, Marketing Analytics

🕒 6 days ago

🏄 California – Remote

🏄 California – Remote

💵 $100k - $166k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

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Pharmavite

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1971

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

Healthcare • Food & Beverage • Consulting

Pharmavite is a trusted leader in the health and wellness industry, committed to enhancing the health and well-being of people through high-quality vitamins and supplements. For over 50 years, Pharmavite has dedicated itself to delivering products that support healthier lifestyles, with popular brands including Nature Made and MegaFood. Their focus on science and innovation ensures that they meet the health needs of consumers, healthcare professionals, and retailers alike.

📋 Description

• Own end-to-end marketing performance measurement across paid media, Amazon, and retail channels • Lead and establish best practices for marketing measurement including MMM, MTA, and incrementality testing • Develop and maintain dashboards and reporting that track KPIs such as ROAS, CAC, LTV, incrementality, and funnel performance • Partner closely with the Growth team to evaluate campaign effectiveness and optimize marketing budgets • Analyze customer acquisition trends by channel, cohort, and product to inform growth strategy • Provide clear recommendations and insights to senior stakeholders and leadership • Ensure data quality, consistency, and best practices across marketing analytics methodologies

🎯 Requirements

• 5-8+ years of experience in marketing analytics • Strong background in analyzing paid media performance across platforms such as Meta, Google, Amazon, and TV media • Proficiency with analytics and data tools including SQL, Python or R, and BI platforms • Expertise in MMM, attribution, and performance measurement frameworks • Experience working in DTC, omnichannel, or a digitally native brand preferred • Strong communication skills and ability to manage cross-functional relationships • Bachelor's degree in a quantitative field or equivalent relevant experience

🏖️ Benefits

• competitive compensation programs • standout benefits • annual performance bonus • Medical, dental and vision benefits • 401K match • wellness benefits