Category Manager

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Evaro

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

💊 Pharmaceuticals

👥 B2C

☁️ SaaS

Pharmaceuticals • B2C • SaaS

<Evaro> Evaro is a clinician-founded digital healthcare platform based in Norwich that provides online consultations, prescribing, and treatment services through a fully remote pharmacy and clinical team. The company builds technology to power multiple platforms and brands, aiming to modernize healthcare access, reduce NHS strain, and minimize paper waste by offering convenient, patient-centered online care. Evaro emphasizes innovation, cross-team collaboration, and a mission-driven culture focused on making reliable, accessible healthcare just a click away.

📋 Description

• Own category performance: revenue, patient volume, conversion (landing → consultation, consultation → prescription), repeat/return rates, and margin at CM1, CM2, and CM3 • Conduct hands-on analysis using self-serve BI tools; identify what's working, what's not, and why • Ensure analytics infrastructure exists to understand category performance end-to-end; partner with Data team to build what's missing • Monitor performance against targets; surface underperformance early with diagnosis and proposed actions • Have a living plan of prioritised actions and experiments to improve category performance • Be the internal expert on the market and competitive landscape for assigned categories: patient segments, competitor propositions, pricing strategies, market trends, regulatory shifts • Maintain up-to-date competitor tracking; know what they're launching, where they're winning, and what's driving it • Translate market insights into actionable recommendations for Marketing, Clinical, Product, and Commercial leadership • Define what the patient experience must deliver to win in each category: journey flow, content, clinical pathways, messaging, and UX • Obtain customer insights to understand patients needs, desires and current experience with Evaro as relates to the relevant categories • Write or source copy for category pages and communications; care deeply about clarity and conversion • Direct Clinical Specialists on category-specific clinical content; ensure clinical accuracy and patient comprehension • Continuously identify, prioritise, and test improvements to conversion and retention across the funnel • Validate that changes deliver intended impact; iterate based on results • Identify and implement trading actions, partnering with marketing: promotions, seasonal plays, AOV initiatives, category campaigns, PPC tests • Recommend pricing changes to CCO with clear rationale and expected impact • Build business cases for category investment (e.g., major innovations to the category); quantify opportunity and required resources; where appropriate project manage the creation and launch of such innovations • Track campaign-specific metrics (e.g., AOV uplift from test kit attach) and feed learnings back • Influence PxE roadmap by clearly articulating category needs and patient outcomes; understand that Product owns the platform and prioritisation decisions • Escalate conflicts between category needs and PxE capacity to CCO when necessary • Work with Operations on capacity and fulfilment constraints affecting category performance, and opportunities to improve economics and outcomes • Collaborate with Clinical team on evidence base and compliance for category propositions • Share insights across Category Managers to build collective knowledge

🎯 Requirements

• Highly numerate with strong analytical skills, evidenced by qualifications (e.g., A-level Maths, quantitative degree) and demonstrated hands-on analysis experience • Proficiency with Excel/Sheets and BI tools; able to conduct own analysis and draw actionable conclusions without relying on analysts • Experience in commercial, growth, or target-driven roles with clear accountability for performance metrics • Financially literate and able to rapidly understand a market in depth • Highly customer centric; demonstrated ability to deeply understand customer/patient needs using qualitative and quantitative methods (research, surveys, conversion analysis, NPS, user feedback) • Strong understanding of digital UX; intuitive sense for what makes experiences clear and effective • Excellent written communication; able to write clear, persuasive copy and articulate requirements precisely • Experience coordinating cross-functional teams in a matrix environment; excellent project manager and able to influence without authority • Comfortable with ambiguity; able to make decisions with incomplete information and adjust as you learn

🏖️ Benefits

• 25 days annual leave • Enhanced healthcare coverage • Competitive parental leave policies • Clear progression pathways and development opportunities • Supportive, collaborative environment with structured onboarding