Senior Manager, Growth Marketing

🔥 21 hours ago

🇺🇸 United States – Remote

💵 $115k - $135k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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EverCommerce

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Private Equity Round on 2019-07

Healthcare • Consulting • Logistics

EverCommerce is the leading service commerce platform, providing vertically-tailored, integrated SaaS solutions to over 500,000 global service-based businesses. Established in 2016, EverCommerce offers software solutions that help businesses market their services, streamline day-to-day operations, and enhance customer engagement. The company specializes in powering the service economy with digital transformation across multiple industries, including Home & Field Services, Health Services, and Fitness & Wellness. EverCommerce's technology aims to accelerate growth, improve operations, and increase retention for small and medium-sized businesses, transforming the way they interact with customers through modern digital and mobile applications.

📋 Description

• Own the growth marketing strategy and customer acquisition plan for the assigned business • Translate revenue and new-customer goals into funnel targets, channel strategies, campaigns, and growth initiatives • Develop a deep understanding of the business, market, ICP, customer buying journey, competitive landscape, and sales motion • Assess acquisition-engine health and identify high-impact opportunities, gaps, and risks • Build quarterly and annual growth plans grounded in performance, market dynamics, channel capacity, and business priorities • Own marketing performance across lead generation, MQLs, pipeline contribution, conversion, customer acquisition, and marketing efficiency • Analyze funnel and channel performance to identify trends, bottlenecks, quality issues, and optimization opportunities • Partner with Marketing Operations, Revenue Operations, and Sales to improve attribution, lead quality, scoring, routing, reporting, and funnel visibility • Establish forecasts and performance expectations and communicate risks or gaps to stakeholders • Develop integrated campaigns connecting audience, messaging, content, channels, conversion experiences, nurture, and Sales activation • Partner with Product Marketing to translate customer insights, positioning, and product value into acquisition strategies • Test audiences, messages, offers, channels, and conversion experiences to identify scalable growth opportunities • Orchestrate specialists across Paid Media, Marketing Automation, Content, SEO/AEO, Creative, Product Marketing, Events, Partnerships, ABM, and Marketing Operations • Create strategic briefs and direction for functional teams • Partner with Sales on pipeline needs, lead quality, account strategy, prospect engagement, and campaign activation • Build cross-functional relationships and remove blockers to accelerate growth • Influence priorities and drive accountability without directly managing executing teams • Identify and prioritize new growth opportunities beyond existing acquisition channels • Develop hypotheses and tests across channels, audiences, offers, messaging, landing experiences, lifecycle programs, partnerships, and emerging platforms • Evaluate experiments for near-term performance and scalable potential • Document learnings and continuously improve strategy and execution

🎯 Requirements

• 7+ years of experience in growth marketing, demand generation, integrated marketing, or a related B2B marketing discipline • Demonstrated experience owning customer acquisition, pipeline, or revenue-related marketing goals • Strong understanding of the B2B funnel and how marketing channels work together across the customer journey • Experience developing and executing integrated, multi-channel campaigns • Strong analytical skills with the ability to translate performance data into clear insights and actions • Experience working with paid media, lifecycle/email marketing, content, SEO, conversion optimization, events, partnerships, and/or account-based marketing • Strong understanding of marketing automation, CRM, attribution, and funnel reporting • Experience partnering closely with Sales and Revenue Operations • Ability to operate strategically while remaining close enough to execution to move work forward • Strong project management and prioritization skills with the ability to manage multiple initiatives and stakeholders • Excellent communication skills and the ability to clearly articulate strategy, performance, risks, and recommendations to senior leaders • A bias toward action, experimentation, and continuous improvement • Must be eligible to work without sponsorship in the United States • Experience marketing SaaS or technology products to SMB or mid-market customers (nice to have) • Experience working within a portfolio or multi-brand organization (nice to have) • Experience with Salesforce, Marketo, HubSpot, or similar CRM and marketing automation platforms (nice to have) • Experience building or diversifying an acquisition engine beyond paid search and traditional demand generation (nice to have) • Familiarity with ABM, product-led growth, partnerships, referral programs, AEO/GEO, and emerging acquisition channels (nice to have) • Experience working in home services, field services, construction, remodeling, or adjacent industries (nice to have)

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Day 1 access to a robust health and wellness benefits, including an annual wellness stipend • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program