Senior Paid Media Strategist

🕒 June 16

🇺🇸 United States – Remote

💵 $110k - $130k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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EverCommerce

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

☁️ SaaS

🤝 B2B

🛍️ eCommerce

💰 Private Equity Round on 2019-07

SaaS • B2B • eCommerce

EverCommerce is the leading service commerce platform, providing vertically-tailored, integrated SaaS solutions to over 500,000 global service-based businesses. Established in 2016, EverCommerce offers software solutions that help businesses market their services, streamline day-to-day operations, and enhance customer engagement. The company specializes in powering the service economy with digital transformation across multiple industries, including Home & Field Services, Health Services, and Fitness & Wellness. EverCommerce's technology aims to accelerate growth, improve operations, and increase retention for small and medium-sized businesses, transforming the way they interact with customers through modern digital and mobile applications.

📋 Description

• Own the paid media number. Define and own the business objectives for what paid channels can deliver — pipeline, new subscriptions, CAC/CAF efficiency, and contribution — across the portfolio you support. • Set cross-channel strategy. Build and continuously evolve the paid strategy spanning search, paid social, affiliates, and influencer/creator partnerships, allocating investment to where it compounds. • Stay ahead of platform, auction, measurement, and creator-economy dynamics, and convert those changes into a sharper plan before competitors react. • Serve as the main interface with business stakeholders — GMs, brand and product leaders, and finance — on key results, strategies, and optimizations. • Frame context, performance, anomalies, and recommendations in a simple, narrative-driven way that earns trust and drives decisions, not just dashboards. • Partner on budget setting and reforecasting, and make a defensible case for where incremental dollars should and should not go. • Brief, manage, and hold agency partners accountable to outcomes — setting the strategy and standards, reviewing the work, and owning the results regardless of who pushes the buttons. • Generate results yourself or through partners as the situation requires, drawing on experience operating in both in-house and agency-led structures. • Help refine the playbooks, scorecards, and rituals that keep agency partnerships and internal strategy working well together. • Own the testing agenda. Direct the roadmap of audience, creative, offer, and landing-page tests — setting hypotheses and priorities and judging what scales. • Push beyond last-click toward a credible read on what paid truly drives, and use it to guide reinvestment. • Partner with analytics, lifecycle, web, and sales teams to diagnose funnel issues and unlock conversion downstream of the click.

🎯 Requirements

• 6+ years in paid media / performance marketing, with a track record of owning channel outcomes and business targets — not just managing campaigns • Demonstrated experience operating in both in-house and agency-led models, with required, hands-on experience managing agencies to measurable results • Multi-channel fluency across paid search, paid social, and at least one of affiliate or influencer/creator marketing; comfort building strategy across all four • Strong command of performance economics — ROI, CAC, LTV, CPA, CVR, MER — and of B2B/SMB funnels (leads, MQLs, SQLs, trials, subscriptions, retention) • Ability to translate complexity into a clear, persuasive narrative for senior business stakeholders and to influence without authority • Analytical confidence: fluent enough in data, attribution, and measurement to challenge an agency's numbers and stand behind your own. • A bias for outcomes over activity, and the judgment to know when to lean on a partner and when to step in directly.

🏖️ Benefits

• Flexibility to work where and how you want within your country of employment — in-office, remote, or hybrid • Day 1 access to robust health and wellness benefits, including an annual wellness stipend • 401(k) with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program