Senior Director of Demand Generation

🔥 3 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $176k - $316.9k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Experian

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1996

🤖 Artificial Intelligence

🤝 B2B

☁️ SaaS

Artificial Intelligence • B2B • SaaS

Experian is a global leader in digital experience, technology, and transformation. They partner with recognized brands to enhance customer understanding, innovate product strategies, and implement agile technology solutions. With a focus on delivering superior customer experiences through AI, cloud architecture, and project management, Experian helps businesses streamline their operations and achieve their objectives effectively.

📋 Description

• Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy • Lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact • New Channel & Lead Source Enablement: • - Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners • - Design structured test-and-learn frameworks for exploratory channels • - Build channel pilot plans and strategy, success criteria, and scale or kill recommendations • - Build documentation, plans, and enablement materials to grow successful pilots • Channel Execution Support: • - Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance • - Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling • - Set direction on budget allocation, pacing frameworks, and performance diagnostics • - Standardize processes and operating rhythms across channels • Analytics, Targeting & Decision Support Enablement: • - Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring • - Promote optimization of decision systems, including routing and bidding logic • - Translate funnel and cohort insights into relevant recommendations • - Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs • Experimentation & Learning Systems: • - Establish experimentation frameworks across channels • - Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion • - Ensure insights from pilots are embedded into ongoing execution • - Combine cross-channel insights to inform and prioritize growth investment

🎯 Requirements

• 10+ years of experience in performance marketing or growth • Experience managing vendor relationships • Experience launching and scaling new channels • Knowledge of personal lines insurance industry and competitive landscape • Demonstrated analytical and project management skills

🏖️ Benefits

• Great compensation package and bonus plan • Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave • Flexible work environment, ability to work remote, hybrid or in-office • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays