Senior Director of Demand Generation

🕒 June 18

🏄 California – Remote

🏄 California – Remote

💵 $176k - $316.9k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Experian

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1996

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Experian is a global leader in digital experience, technology, and transformation. They partner with recognized brands to enhance customer understanding, innovate product strategies, and implement agile technology solutions. With a focus on delivering superior customer experiences through AI, cloud architecture, and project management, Experian helps businesses streamline their operations and achieve their objectives effectively.

📋 Description

• Lead cross-channel demand generation efforts • Guide experimentation and optimization • Partner with analytics and product teams to bring measurable, scalable impact • Manage a team with direct reports • Evaluate and pilot new acquisition channels, platforms, and lead sources • Design structured test-and-learn frameworks for exploratory channels • Manage a large marketing portfolio spanning multiple channels and partners • Improve execution standards across channel owners and performance marketing teams • Set direction on budget allocation, pacing frameworks, and performance diagnostics • Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring • Manage demand forecasting and scenario planning across channels • Establish experimentation frameworks across channels • Ensure insights from pilots are embedded into ongoing execution

🎯 Requirements

• 10+ years of experience in performance marketing or growth • Experience managing vendor relationships • Experience launching and scaling new channels • Knowledge of personal lines insurance industry and competitive landscape • Demonstrated analytical and project management skills • Minor travel required

🏖️ Benefits

• Great compensation package and bonus plan • Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave • Flexible work environment, ability to work remote, hybrid or in-office • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays