Senior Campaign Manager

Job not on LinkedIn

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $114k - $155.5k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Fortive

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2016

🏢 Enterprise

⚕️ Healthcare Insurance

💰 Post-IPO Equity on 2020-03

Enterprise • Healthcare Insurance

Fortive is a global industrial technology company that specializes in delivering advanced healthcare solutions, intelligent operating solutions, and precision technologies. With a team of 18,000 employees, Fortive works on solving tough technical challenges, empowering safer, smarter, and more efficient industrial operations. The company emphasizes sustainability, integrity, and continuous improvement, striving for a future that's stronger, safer, and smarter. Fortive has been recognized as one of America's Most Responsible Companies, demonstrating its commitment to positive social and environmental impact.

📋 Description

• Develop and execute multi-channel ABM campaigns targeting high-value accounts using firmographic, technographic, and behavioral data. • Collaborate with Sales, Product Marketing, and Content teams to build personalized engagement strategies for buying committees. • Own campaign performance metrics, including ROI, ROAS, and pipeline contribution. • Partner with regional field teams to align ABM efforts with local go-to-market strategies. • Contribute to field marketing strategy and execution, helping elevate team impact and consistency. • Support event strategy, regional activations, and sales enablement initiatives. • Develop content necessary for execution, including email, landing page, ad copy, case studies, and blogs. • Manage campaigns end-to-end, including content calendar, alignment with events, and reporting on success. • Drive alignment between Sales and Marketing through joint planning, daily management, and shared KPIs. • Lead ICP definition and account tiering exercises with Sales and Marketing stakeholders. • Use tools like Salesforce, HubSpot, and marketing automation platforms to track campaign performance. • Present insights and recommendations to senior leadership for continuous improvement.

🎯 Requirements

• 7+ years in B2B SaaS marketing, with 3+ years in ABM or campaign management. • Proven ABM campaign ownership. • Experience partnering directly with sales on named/target accounts. • Comfort operating across strategy and execution. • Proven experience in leading cross-functional marketing initiatives. • Strong understanding of sales intent signals, account tiering, and funnel attribution. • Excellent communication and leadership skills. • Experience with Salesforce, HubSpot, ZoomInfo Marketing, or similar platforms is a plus.