Senior Manager, Paid Social, DTC

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Lunar Solar Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🤝 B2B

🛍️ eCommerce

🤖 Artificial Intelligence

B2B • eCommerce • Artificial Intelligence

Lunar Solar Group is a global growth consultancy and full-service digital agency that helps DTC and retail brands scale by combining marketing expertise with proprietary commerce and AI-driven technology. The company operates multiple service divisions (acquisition, retention, and website/studio) through brands like MuteSix, Enkore, No Sleep Studio, and Sharma Brands, offering full-funnel acquisition, lifecycle and loyalty programs, performance creative, and ecommerce site optimization. Lunar also builds and markets proprietary martech and AI solutions (Mission Control, CairnAI, DTR Labs, Stay AI) that connect digital marketing to in-store conversion and improve attribution, personalization, and subscription management for clients.

📋 Description

• Lead paid social strategy, execution, and optimization across a portfolio of medium to large client accounts, ensuring strong performance against business goals. • Own client-facing communication for key accounts, including strategic recommendations, performance storytelling, testing plans, and proactive problem-solving. • Translate high-level growth goals into actionable paid social plans across channels such as Meta, Instagram, TikTok, Pinterest, Snapchat, and other relevant platforms. • Drive advanced media buying decisions, including campaign structure, audience strategy, measurement approach, testing priorities, and budget allocation. • Partner cross-functionally with creative, analytics, strategy, and account teams to ensure paid social efforts align with broader business objectives. • Mentor and support Managers, Senior Analysts, and Analysts by providing guidance on execution, performance analysis, and strategic thinking. • Help improve team operations by identifying opportunities to strengthen workflows, reporting standards, QA practices, and client delivery processes. • Support onboarding of new clients by shaping initial channel strategies, account audits, and transition plans. • Contribute to department-level initiatives, including playbooks, best practices, training, and process documentation. • Stay current on platform changes, market trends, and emerging opportunities to strengthen client performance and team knowledge.

🎯 Requirements

• 4–6+ years of professional experience in paid social, digital marketing, or performance marketing, ideally within an agency environment. • 2+ years of professional experience managing and scaling paid social campaigns for DTC and/or e-commerce brands. • Proven ability to independently manage larger or more complex client relationships with limited oversight. • Demonstrated experience mentoring junior team members and helping raise the quality of work across a team. • Deep knowledge of platform strategy, campaign setup, testing frameworks, reporting, and performance optimization. • Strong analytical skills, including the ability to interpret performance data, identify opportunities, and make data-informed recommendations. • Excellent verbal and written communication skills, with the ability to clearly present insights and recommendations to both clients and internal stakeholders. • Strong understanding of how creative strategy impacts paid social performance, with the ability to advise on testing directions and iteration opportunities. • Highly collaborative, proactive, and solutions-oriented, with strong attention to detail and follow-through. • Prior people management experience is a plus, but not required.

🏖️ Benefits

• Competitive salary. • Comprehensive health, dental, and vision insurance. • Flexible work hours and remote work options. • Professional development and training opportunities. • Inclusive and supportive work environment that values creativity and innovation. • 401k with match