Senior Marketing Specialist, Paid Search – Affiliate Marketing

🕒 June 11

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Talencore

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2016

👥 HR Tech

🎯 Recruiter

💼 Consulting

HR Tech • Recruitment • Consulting

Talencore is an inspired HR service provider located in Toronto, Canada, dedicated to revolutionizing the HR and Recruitment landscape. With a team of seasoned professionals, they specialize in end-to-end talent acquisition services and HR consulting, offering tailored solutions for businesses of all sizes. Talencore aims to transform organizations through strategic HR practices and help individuals achieve their career goals by providing services such as resume writing, interview coaching, and career counseling.

📋 Description

• Execute daily paid search campaign management, including campaign builds, keyword management, bid adjustments, ad trafficking, and performance monitoring • Support affiliate and partner marketing programs through onboarding coordination, creative deployment, placement management, and performance optimization • Monitor channel performance and identify issues affecting conversion rates, acquisition costs, attribution, or campaign efficiency • Coordinate production and deployment of advertising assets, landing pages, banners, and promotional materials • Manage affiliate reporting, billing reconciliation, and budget tracking • Maintain tracking accuracy using UTM parameters, pixels, conversion events, and campaign governance standards • Assist with weekly, monthly, and quarterly reporting deliverables • Conduct competitive research and monitor market trends • Collaborate with channel managers, analytics teams, and creative partners to support growth initiatives

🎯 Requirements

• 2-4 years of hands-on performance marketing experience • Experience within insurance, InsurTech, or financial services industries is required • Direct experience managing paid search campaigns through Google Ads • Experience supporting affiliate, partnership, or aggregator marketing programs • Understanding of campaign structure, bidding strategies, keyword management, and conversion optimization • Familiarity with Google Analytics or similar reporting platforms • Understanding of attribution concepts, tracking implementation, and campaign measurement • Strong organizational skills and attention to detail • Ability to manage multiple priorities and execute effectively in a fast-paced environment • Experience with Microsoft Ads, Looker, affiliate platforms, or BI reporting tools is a plus • Must be physically located in the US

🏖️ Benefits

• Employee Ownership Program - eligible employees share in the financial rewards as the company grows • Professional Development Opportunities – access to learning and career growth initiatives • Owner Referral Program • Work-from-Home Reimbursement • Digital Health & Wellness Platform - online fitness and wellbeing resources • Canary Emergency Financial Assistance Program • Comprehensive Medical, Dental, and Vision Coverage • Life and AD&D Insurance • Confidential Employee Assistance Program (EAP) • Health Savings Account (HSA) • Short-Term Disability Coverage • Voluntary Benefits - supplemental accident, critical illness, and hospital insurance • Employee Discounts • 401(k) Plan with company matching contributions • Paid Time Off Programs • 11 Company-Paid Holidays • 10% bonus