Director, Experience Strategy

🔥 15 hours ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $122.6k - $170k / year

⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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EVERSANA

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

🏥 Healthcare

⚕️ Healthcare Insurance

Consulting • Healthcare • Healthcare Insurance

EVERSANA is a comprehensive service provider focused on integrated commercial solutions for the life sciences industry. The company offers a wide range of services including advisory and management consulting, regulatory consulting, patient services, market access strategies, pricing and revenue management, medical affairs, and digital transformation. EVERSANA is known for its expertise in drug commercialization, enabling companies to effectively launch and manage pharmaceutical products. With a platform powered by data and analytics, EVERSANA addresses challenges related to drug pricing, market access, patient adherence, and product delivery, helping companies optimize their commercial strategies and enhance patient outcomes. The company emphasizes innovation and has been recognized for its use of AI and data analytics within the life sciences sector.

📋 Description

• Lead the design and optimization of omnichannel experiences connecting brand purpose to customer needs • Identify opportunities to innovate and activate personalized customer journeys • Collaborate internally, with clients, and with agency partners • Lead Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plans, and Content Plans and recommendations • Partner with Experience Strategy leadership on advanced omnichannel plans, personalization strategies, and modular content initiatives • Understand end-user needs and provide detailed user-flow analysis to reduce friction and improve accessibility and inclusivity • Ensure alignment with overall brand strategy and create tactical briefs and implementation documentation • Analyze qualitative and quantitative data to generate actionable insights and data-backed strategic recommendations • Support organic growth and new business initiatives • Collaborate with senior leadership to develop innovative deliverables that drive client success and agency growth • Demonstrate commitment to diversity, equity, and inclusion • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree in marketing, communications, or a related field • 8 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field • Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries • Strong communication and presentation skills • Strong analytical skills, with experience using data and customer research to inform strategic decisions • Expertise with Microsoft Office tools, including PowerPoint, Word, and Excel • Proficiency with digital collaboration and journey mapping tools such as Miro, Mural, and Airtable • Working knowledge of marketing automation and CRM platforms such as Veeva, Salesforce Marketing Cloud, and Adobe • Adept at using AI systems and frameworks

🏖️ Benefits

• Competitive salaries and benefits • Reasonable accommodation during the interview and hiring process for qualified applicants with disabilities • Inclusive culture and Equal Opportunity Employer commitment