Group Director – Experience Strategy

Job not on LinkedIn

🔥 3 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $143.2k - $206k / year

⏰ Full Time

🔴 Lead

👔 Director

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EVERSANA

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

🏥 Healthcare

⚕️ Healthcare Insurance

Consulting • Healthcare • Healthcare Insurance

EVERSANA is a comprehensive service provider focused on integrated commercial solutions for the life sciences industry. The company offers a wide range of services including advisory and management consulting, regulatory consulting, patient services, market access strategies, pricing and revenue management, medical affairs, and digital transformation. EVERSANA is known for its expertise in drug commercialization, enabling companies to effectively launch and manage pharmaceutical products. With a platform powered by data and analytics, EVERSANA addresses challenges related to drug pricing, market access, patient adherence, and product delivery, helping companies optimize their commercial strategies and enhance patient outcomes. The company emphasizes innovation and has been recognized for its use of AI and data analytics within the life sciences sector.

📋 Description

• Lead internal and external workstreams across individual brands and portfolios • Build relationships as the day-to-day lead on assigned brands • Lead execution of Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, and Content Plan recommendations • Understand end-user needs and analyze user flows to reduce friction and identify emotional connection points • Ensure optimal accessibility and inclusivity in customer experiences • Align experience strategy with overall brand strategy • Create tactical briefs and implementation documentation for program execution • Determine omnichannel maturity and enable transformation and modular readiness across brands • Analyze qualitative and quantitative data to generate actionable insights • Translate insights into data-backed stories and strategic recommendations for clients • Support Experience Strategy leadership on organic growth and new business initiatives • Collaborate with senior leadership to develop innovative deliverables that drive client success and agency growth • Demonstrate commitment to diversity, equity, and inclusion • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree in marketing, communications, or a related field • 10 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field • Experience in Oncology is a must due to the client assignment • Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries • Exceptional communication and presentation skills • Deep understanding and experience creating omnichannel experiences in pharma for HCPs and patients/caregivers • Strong analytical skills and experience using data and customer research to inform strategic decisions • Expertise with Microsoft Office tools, including PowerPoint, Word, and Excel • Proficiency with digital collaboration and journey mapping tools, including Miro, Mural, and Airtable • Working knowledge of marketing automation and CRM platforms, including Veeva, Salesforce Marketing Cloud, and Adobe • Adept at using AI systems and frameworks

🏖️ Benefits

• Competitive salaries and benefits • Reasonable accommodation during the hiring process for qualified applicants with disabilities • Inclusive and diverse workplace culture