Director, Social and Influencer

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $145k - $165k / year

⏰ Full Time

🔴 Lead

💅 Influencer Marketing

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Everyday Dose

WebsiteLinkedInAll Job Openings

11 - 50 employees

🍽️ Food & Beverage

🧘 Wellness

👥 B2C

Food & Beverage • Wellness • B2C

Everyday Dose is an alternative to normal coffee and stimulants. They are the first mushroom company to combine functional mushrooms, collagen protein, and nootropics to activate your DOSE (Dopamine, Oxytocin, Serotonin & Endorphins).

📋 Description

• Own social and influencer strategy, team, budget, and performance • Define organic social strategy, including content pillars, voice and visual identity, and recurring franchises • Identify trends and translate cultural moments into effective content • Direct creative production with designers, editors, and creators • Use social performance, audience response, and cultural feedback to improve strategy • Own creator strategy across seeding, paid partnerships, whitelisting, and ambassador programs • Build and scale an engine generating content, word of mouth, and measurable revenue • Oversee creator sourcing, negotiation, briefing, and relationship management from micro to mega • Develop a whitelisting pipeline, including Meta and Spark Ads, with the growth team • Build tooling, processes, relationships, and reporting to drive quality, speed, and scale • Lead an existing team and report to the VP of Brand

🎯 Requirements

• 8+ years of experience building and managing social and influencer programs, ideally in DTC/CPG wellness • Experience leading and developing a team while remaining genuinely hands-on • Track record building organic social around a clear content strategy • Deep understanding of Instagram, TikTok, YouTube, and contemporary internet culture • Strong instincts for culture, creative, and compelling content • Direct experience building and scaling seeding and/or ambassador programs with a 100+ roster • Deep understanding of the creator ecosystem, including sourcing, negotiating, and relationship-building • Experience with paid creator amplification and comfort with CAC and performance metrics • Strong analytical instincts and ability to connect social and influencer activity to business outcomes • Collaborative, low-ego approach and comfort working with creative, growth, and cross-functional teams • Self-starter able to set strategy, manage details, and thrive in a fast-paced environment

🏖️ Benefits

• Comprehensive medical, vision, dental, and prescription plan coverage for team members working 32+ hours per week; company covers 75% of employee premiums • Company-sponsored 401(k) plan with a match of up to 80% of contributions, capped at 5% of salary, beginning after the first three months • $500 monthly wellness credit through JOON for salaried employees • Helpr backup childcare and family support platform with access to vetted caregivers