CRM Marketing Specialist – English, Spanish

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EXL

WebsiteLinkedInAll Job Openings

10,000+ employees

💰 $2M Venture Round on 2015-01

Choosing a digital partner is about more than capabilities — it’s about collaboration and character.

📋 Description

• Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content. • Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push). • Audience segmentation & execution • QA of touchpoints, personalization elements, any dynamic content, etc.. • Campaign build and deployment • Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates. • Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV. • Extracting key insights and learnings for future optimization and template efficiency. • Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

🎯 Requirements

• Bachelor’s degree with at least 3-5 years of similar or relevant work experience. • Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred). • Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered). • HTML editing and working knowledge required to be able to make edits to templates • Deep understanding of channel KPIs, A/B testing, metrics, and reporting. • Bilingual proficiency in English and Spanish required • Solid understanding of Lat-Am markets • Proficiency in Photoshop.