Senior Manager, Lifecycle Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $120k - $135k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Exos

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1999

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

💰 $9.6M Series unknown on 2014-12

Healthcare • Consulting • Food & Beverage

Exos is a human-performance company that provides holistic coaching, fitness center management, corporate well-being programs, virtual coaching and practitioner education for athletes, military, enterprises, and individuals. They design and build performance spaces, manage onsite fitness operations, deliver science-backed training, physical therapy and rehabilitation for pro, collegiate, high-school and youth athletes, and offer employer solutions that support workforce health and professional development. Exos also invests in sports technology and R&D to harness data and tools that improve performance and safety.

📋 Description

• Own the lifecycle marketing strategy and roadmap, setting priorities and performance goals for member onboarding, activation, engagement, retention, and win-back • Build and manage email, push notification, and in-app campaigns in Iterable, including copywriting and scheduling • Design and optimize automated journeys using audience segmentation, behavioral triggers, and personalization • Maintain campaign quality standards and perform quality assurance across audience targeting, journey logic, personalization, links, and message rendering • Identify opportunities to experiment with messaging, timing, targeting, and journey design, using campaign results to guide ongoing improvements • Lead cross-functional lifecycle initiatives with product, content, coaching, and data partners, aligning stakeholders on priorities and measurement needs • Communicate lifecycle performance, insights, and recommendations to leadership to inform engagement priorities • Support client launches using existing acquisition assets and the established playbook, including presenting materials alongside client-facing partners • Report to the Vice President of Operations • Work as an individual contributor

🎯 Requirements

• 5+ years of experience in B2C lifecycle, CRM, or retention marketing, including ownership of strategy and hands-on execution for a mobile app or comparable digital product • At least 2 years of hands-on Iterable experience, with the ability to independently build, troubleshoot, and optimize campaigns and automated journeys • Demonstrated success improving activation, engagement, or retention through segmentation, personalization, and multichannel lifecycle programs • Experience setting marketing priorities, defining performance goals, and using structured experimentation to guide decisions • Strong analytical skills, including the ability to interpret campaign results and communicate recommendations to leadership • Strong QA skills and attention to detail across campaign setup and delivery • Excellent copywriting and presentation skills, including comfort presenting marketing materials to clients • Ability to lead cross-functional initiatives, build alignment with partners, and independently balance strategic planning with campaign execution • Preferred: Experience marketing to employees through an employer-sponsored benefit or another B2B2C model • Preferred: Experience partnering with technical or data teams on event tracking and campaign data requirements • Preferred: Interest in health, wellness, sports, or fitness

🏖️ Benefits

• Health insurance • Life benefits • Disability benefits • 401(k) plan • Paid time off • Part-time benefits (subject to eligibility requirements)

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