Lifecycle Program Marketing Manager

🔥 5 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $80.2k - $139.1k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Experian

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1996

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Experian is a global leader in digital experience, technology, and transformation. They partner with recognized brands to enhance customer understanding, innovate product strategies, and implement agile technology solutions. With a focus on delivering superior customer experiences through AI, cloud architecture, and project management, Experian helps businesses streamline their operations and achieve their objectives effectively.

📋 Description

• Lead strategy and execution for email, push, and SMS communications that increase customer engagement in the home and mortgage space • Manage lifecycle campaigns from planning through measurement • Launch new CRM campaigns, improve existing programs, and identify opportunities to scale successful approaches • Own campaign performance measurement, including open rates, click-through rates, product engagement, and related metrics • Partner with analytics teams to evaluate results, test hypotheses, and share actionable findings • Coordinate CRM plans with product launches, performance goals, and broader business initiatives • Use audience segmentation, A/B testing, and campaign data to improve messaging and engagement • Support multi-channel communication programs aligned with business goals and customer needs • Partner with product, marketing, analytics, and other stakeholders to deliver coordinated, personalized experiences • Report to the Manager, Lifecycle Engagement & Loyalty

🎯 Requirements

• 7+ years of experience in email marketing, CRM, lifecycle marketing, or a closely related area • Experience delivering communication programs at an enterprise scale • Experience measuring campaign performance and using results to guide campaign decisions • Experience working with cross-functional teams such as product, marketing, and analytics • Experience managing multiple CRM or digital communication initiatives with overlapping deadlines • Bachelor's degree in marketing, business, communications, or a related field

🏖️ Benefits

• Great compensation package and bonus plan • Core benefits including medical, dental, vision, and matching 401K • Flexible work environment, ability to work remote, hybrid or in-office • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays • Inclusive and purpose-driven culture • Equal Opportunity Employer • Disability accommodations available